Recent Blog Posts

Think Small

As I’ve worked with association execs adopting lean startup methodology to help them develop their ideas for new programs, products, or services they could offer to their members and other audiences, one thing that often…

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Persevere, Pivot, or Kill

In lean startup, the point of building a prototype, running experiments with your intended audience, and measuring what happens is to LEARN. Did you identify the correct audience? Did you choose a problem to solve…

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Measuring Is the Hardest Part

What seems like the most difficult piece of the Build-Measure-Learn Cycle to you? Putting together a low-fi, low-cost, low-effort prototype? Figuring out what measurements will be meaningful? Making the persevere – pivot – kill decision?…

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