Recent Blog Posts

Persevere, Pivot, or Kill

In lean startup, the point of building a prototype, running experiments with your intended audience, and measuring what happens is to LEARN. Did you identify the correct audience? Did you choose a problem to solve…

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Measuring Is the Hardest Part

What seems like the most difficult piece of the Build-Measure-Learn Cycle to you? Putting together a low-fi, low-cost, low-effort prototype? Figuring out what measurements will be meaningful? Making the persevere – pivot – kill decision?…

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No Guarantee of Success

One of the common misperceptions of lean startup methodology is that it’s a guarantee that your idea for a solution to one or your audience’s problems will succeed. It’s not. You could’ve chosen the wrong…

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