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What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Three Keys to Inspire New Ideas from Staff

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. I recently … Continue reading

What I'm Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

Getting Your Donors (Members?) To Fall In Love

I often find that the cause-oriented/fundraising nonprofits do some awesome stuff associations could and should learn from. Case in point: this fantastic presentation by Big Duck‘s Farra Trompeter on getting your donors to fall in love with you. Getting your … Continue reading