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What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Three Keys to Inspire New Ideas from Staff

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. I recently … Continue reading

Membership Marketing on a Shoestring Budget, NAHB-Style

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the … Continue reading

Adopting the Mission Command Mindset

A few weeks ago, the Washington Post ran an article about some of the latest developments in military leadership, and, as part of it, they shared the idea of the Mission Command Mindset. At its simplest, Mission Command dictates that … Continue reading