What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

The Lean Startup Changes Everthing

I’m excited to share the launch of the seventh whitepaper in the ongoing Spark whitepaper series, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. The whitepaper addresses a simple (but not necessarily easy) concept. To quote … Continue reading

What's Your Marketing Resolution for 2016?

I’m totally stealing this idea from smartie Beth Brodovsky, who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start … Continue reading

Giving Tuesday Thoughts

#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s ENORMOUS for fundraising/cause-oriented organizations. It … Continue reading