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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Are You Ready to Lead REAL Engagement?

The Spark blog has been a little quiet lately because I’ve been working on an exciting project with Anna Caraveli (The Demand Networks). Yes, the next Spark whitepaper is about to launch! Associations have been talking a lot about engagement … Continue reading

Supercharge Member Loyalty & Power Community Engagement

“Those who can, do. Those who can do more, volunteer.” During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions … Continue reading

Turning Good Ideas Into Action

Looking to increase your association’s revenue? Growth can come about either through acquiring new customers/members or increasing sales to existing customers/members. And you can sell either existing programs, products, and services or new programs, products, and services. In short, Ansoff’s … Continue reading