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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

2016: An Association Blogging and Podcasting Odyssey

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. I remember participating in┬ámy first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d … Continue reading

Catch Spark at #ASAE16

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14 Deep Dive: The Lean Startup Changes Everything, Tuesday, August … Continue reading

Is Growth Necessarily Good?

For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily. First of all, to quote … Continue reading