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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Include Is a Verb

Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind … Continue reading

Calling All ASAE Allies

Guest blog from my Include Is a Verb co-author, Sherry Marts (S*Marts Consulting) A couple of weeks ago there was a fairly lengthy thread in the Executive Management Section on ASAE Collaborate, with the subject line “ASAE Committees/Sections Feedback” (member … Continue reading

Membership 101: Why Did They Join?

My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association?  The answer was: by studying your data. Data can tell you when is the right time to … Continue reading