What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Risk: The Missing Link Connecting Strategy to Implementation

I’m excited to share the launch of the fourth whitepaper in the ongoing Spark whitepaper series, Risk: The Missing Link Connecting Strategy to Implementation. Co-authored with Jamie Notter ( and Leslie White, CPCU, ARM, CIC, CRM, (Croydon Consulting), the whitepaper … Continue reading

Is Growth Necessarily Good?

At CalSAE’s ELEVATE Conference last week, I attended a session on association trend spotting led by Shelly and Mark Alcorn. My team was assigned the mindfulness trend. After some discussion about information overload, the pressure of always being connected and … Continue reading

Always the Last to Know: AllJoyn

The Internet of Things is a really cool idea. The only problem is that, in order for it to happen, “things” have to be able to talk to each other, which is far from automatic. Different manufacturers, different operating systems, … Continue reading