Include Is a Verb
Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind … Continue reading
Calling All ASAE Allies
Guest blog from my Include Is a Verb co-author, Sherry Marts (S*Marts Consulting) A couple of weeks ago there was a fairly lengthy thread in the Executive Management Section on ASAE Collaborate, with the subject line “ASAE Committees/Sections Feedback” (member … Continue reading
Membership 101: Why Did They Join?
My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association? The answer was: by studying your data. Data can tell you when is the right time to … Continue reading