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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not … Continue reading

Don't Get Lazy!

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching┬áSteal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s … Continue reading

Reduce Barriers to Entry

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your … Continue reading