What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Free Webinar: Getting to the Good Stuff

Peter Houstle (Mariner Management) and I are just about to release a NEW whitepaper on Evidence-Based Decision Making for Associations. It will formally drop next week, but you can get a preview this week via the FREE webinar series. … Continue reading

What I'm Reading

The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member community? Maggie … Continue reading

Good Advice from Your Association Agony Aunt

Have you been keeping up with your Dear Betty posts lately? My association agony aunt alter-ego has been busy answering questions like: How do we know what to include for FREE in membership? How do we ease the pain of … Continue reading