What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Leading Engagement from the Outside-In

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand Networks), the whitepaper tackles the … Continue reading

Can We Talk Member Engagement?

As part of the release of the new Spark/The Demand Networks whitepaper, Leading Engagement from the Outside-In, co-author Anna Caraveli and I had the opportunity to present a webinar for’s Thought Leader series. The free recording is now available: In the … Continue reading

Supercharge Member Loyalty & Power Community Engagement

“Those who can, do. Those who can do more, volunteer.” During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions … Continue reading