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What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

The Mission Driven Volunteer Rides Again!

Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the … Continue reading

Four Keys to Writing Good Marketing Copy

How do you write good marketing copy? In a nutshell: ┬áThink about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you … Continue reading

Seven Keys to Great Testimonials

One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section … Continue reading