Do You Know How to Be A Member?
YAY! You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself: does your new member know … Continue reading
Turning Ideas into Reality
Also known as “the hard part.” I’ve been working with an association lately where the focus of the engagement is on transforming the organization. I’m specifically working with them on a membership transformation, but a piece of that is looking … Continue reading
Engagement: It's Not About You
There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the … Continue reading