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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

Membership 101: The Importance of Personalization

Associations are built on relationships.  Sure, we have boards of directors and bylaws and committee structures and membership structures and org charts and departmental structures and hierarchies and employee manuals and policies and procedures and AMSes and LMSes and CRM … Continue reading

Associations Respond to Hurricane Harvey

In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. With Houston … Continue reading