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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Retention is a Relationship

And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and … Continue reading

Turning Good Ideas Into Action

Looking to increase your association’s revenue? Growth can come about either through acquiring new customers/members or increasing sales to existing customers/members. And you can sell either existing programs, products, and services or new programs, products, and services. In short, Ansoff’s … Continue reading

Review: When Millennials Take Over

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”  I recently had the opportunity to read a review copy of When Millennials Take Over, a new book by Jamie … Continue reading