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What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Five Tips for Success with Ad Hoc Volunteers

Thanks to ASAE’s 2008 Decision to Volunteer study, we know that our members are eager to volunteer. But thanks to generational trends and research, we know that our volunteers are looking for different volunteer experiences, more of the ad hoc … Continue reading

The Mission Driven Volunteer Rides Again!

Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the … Continue reading

Five Tips for Overcoming Your Fear of Sales

One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) … Continue reading