Membership 101: What IS "Engagement," Anyway?
Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement. We want to … Continue reading
Letting Go for 2018
I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? My … Continue reading
Membership 101: Data, Data, Data
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need … Continue reading