Where are the YPs?
“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. … Continue reading
What Really Worked in 2016?
Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading
What Will 2017 Hold?
Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online … Continue reading