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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not … Continue reading

Boosting Membership Retention from the Start: Your Members’ First 3 Months

Editorial note: the following is a guest blog from Callie Walker of MemberClicks Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So … Continue reading

Webinar: Growth Strategies from Top Fundraisers

Have you ever wondered how some charitable organizations get major donors to write those five-figure checks? Or, how they manage to attract all those millennials to volunteer? Or, how they put together those beautiful, emotionally-compelling, multi-channel, integrated-end-of-year campaigns? Join me … Continue reading