What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

DC's Capital Area Food Bank Needs Your Help!

I was at my regular volunteer gig at CAFB this morning, and the shelves are BARE, y’all. It’s typical for donations to fall off after the holidays, and more than once, I’ve gotten a call before my June or July … Continue reading

Membership 101: How Do I Know When To Ask?

My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you know when is the right … Continue reading

Membership 101: Ladder of Engagement

As I discussed in the last post in this series, membership is all about relationship building. The mechanism you use to build that relationship is the ladder of engagement. Simply put, just like you wouldn’t ask someone to marry you … Continue reading