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What is Spark?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Five Tips for Success with Ad Hoc Volunteers

Thanks to ASAE’s 2008 Decision to Volunteer study, we know that our members are eager to volunteer. But thanks to generational trends and research, we know that our volunteers are looking for different volunteer experiences, more of the ad hoc … Continue reading

The Truth about Bad WOM

There’s a dark side to Word of Mouth, too. Negative reviews are inevitable. So what should you do in response? Develop serenity to accept the things you can’t change: You WILL get negative reviews. Expect them. You can make some … Continue reading

Getting Good WOM

Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay, word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5% increase in sales and up … Continue reading