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What is Spark?

Spark helps associations grow by providing strategic membership and marketing advice and assistance. Spark works with associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions and take some risks in service to reaching for significant goals.

Retention is a Relationship

And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and … Continue reading

A Lean Startup Conversation

Guillermo Ortiz de Zarate and I recently had the chance to sit down with Rick Rutherford of Yourmembership.com to talk in a little more detail about some of the ideas raised in our new whitepaper, Innovate the Lean Way. Our … Continue reading

What's Your Marketing Resolution for 2016?

I’m totally stealing this idea from smartie Beth Brodovsky, who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start … Continue reading