1: Membership 101: The Welcome Series
And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the…
And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the…
In position number 7 of the top ten all time Spark blog posts: Membership 101: Exit Surveys. (I told you the Membership 101 series would be back!) Once again, the advice in the initial post…
In position number 8 of the top ten all time Spark blog posts: Membership 101: Effective Renewal Cycles. (Spoiler alert: you’re going to see more of the Membership 101 series posts in the countdown.) When…
I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I…
If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still…
Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions….
Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left….
At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you…
“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for…
Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do…