From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management:
The once distinct line between AMS and CRM is blurring. CRM systems are increasingly able to integrate with third party solutions to provide additional functions, social networking platforms in particular, and AMS systems are adding many “classic” CRM capabilities. The key difference is specialization.
Want more? Download your free copy at http://bit.ly/10s8UUb.
One thought on “AMS v. CRM”
Comments are closed.