I’m excited to share the launch of the fourth whitepaper in the ongoing Spark whitepaper series, Risk: The Missing Link Connecting Strategy to Implementation.
Co-authored with Jamie Notter (JamieNotter.com) and Leslie White, CPCU, ARM, CIC, CRM, (Croydon Consulting), the whitepaper tackles the question: why do senior teams have so much trouble with strategic decision-making?
Our answer is that a major contributing factor is that they are unable to have good conversations about risk, risk management, risk appetite, and how that all relates to opportunity and opportunity cost, because they avoid conflict and have a mistaken understanding of what constitutes consensus. The whitepaper shares both theory and techniques to help senior teams have better conversations, make more informed choices about risk and opportunity, and ultimately, be more effective in forming and implementing their strategies as a result.
I’ll be blogging about the contents of the whitepaper all week, but in the meantime, pick up your free copy at http://bit.ly/MJ5oo8, no divulging of information about yourself required.
And don’t forget to check out the other Spark whitepapers:
- Attention Doesn’t Scale: The Role of Content Curation in Membership Associations (with Jeff De Cagna, FRSA, FASAE), available at http://bit.ly/WVpP4a
- Member Relations: An Association-Centric Approach to Customer Relationship Management (with George Breeden, MBA, CAE and featuring Lehman Reports data), available at http://bit.ly/10s8UUb
- The Mission Driven Volunteer (co-authored with Peggy Hoffman, CAE), available at http://bit.ly/13Wwe1F