Contact

Author Archives: Elizabeth Weaver Engel, CAE

Membership 101: Ladders of Engagement Revisited

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of … Continue reading

Posted in marketing, membership | Leave a comment

Are You Ready to SURGE?

I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt … Continue reading

Posted in innovation, leadership, presentations | Tagged , | Leave a comment

Membership 101: The Importance of Personalization

Associations are built on relationships.  Sure, we have boards of directors and bylaws and committee structures and membership structures and org charts and departmental structures and hierarchies and employee manuals and policies and procedures and AMSes and LMSes and CRM … Continue reading

Posted in membership | Leave a comment

Associations Respond to Hurricane Harvey

In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. With Houston … Continue reading

Posted in changeblogging, leadership | Tagged , | Leave a comment

How to Be a Better Boss

A good friend of mine recently returned to the 9-to-5 office world after several years of freelancing while her kids were small, and she asked me if I had any advice about being a better boss, since she’s managing a … Continue reading

Posted in leadership | 1 Comment

Membership 101: What IS “Engagement,” Anyway?

Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement. We want to … Continue reading

Posted in Feature Story, membership | 2 Comments

Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

Posted in Feature Story, personal reflections | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Q&A on D&I

Did you miss the July 12 webinar my Include Is a Verb co-author Sherry Marts and I presented for the Wild Apricot Experts series on living your talk on D+I? Never fear! The recording is now available: Sherry and I got to … Continue reading

Posted in diversity, leadership, webinars, whitepaper | Tagged , | Leave a comment

Membership 101: The Welcome Series

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to … Continue reading

Posted in marketing, membership | Leave a comment

Moving From Talk to Action on Diversity and Inclusion

Does your organization have a compelling statement on diversity and inclusion that doesn’t seem to be reflected in your day to day operations? Don’t worry – lots of organizations face the same challenge. Join Sherry Marts (S*Marts Consulting) and me … Continue reading

Posted in diversity, innovation, leadership, webinars, whitepaper | Tagged , | Leave a comment