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Author Archives: Elizabeth Weaver Engel, CAE

About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.

What Will 2017 Hold?

Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online … Continue reading

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Further Election 2016 Association Industry Responses

ASAE has posted further clarification of their position on the incoming administration. While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity and inclusion…,” I believe it … Continue reading

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Association Industry Response to the Election

As you may have seen in Associations Now Online, ASAE recently signed onto a National Association of Manufacturers-organized letter of support to President-Elect Trump. While this has been common practice in previous presidential elections and while this letter was arranged … Continue reading

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Letter to John Graham and Scott Wiley

Monday, November 21, 2016 John Graham, President & CEO, ASAE Scott Wiley, Chairman, ASAE Dear John and Scott: This letter is a call for meaningful community-wide dialogue and action on behalf of a nation at risk. One week ago, Associations Now … Continue reading

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Bridging the Education to Employment Gap: Where Can I Learn More?

Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn … Continue reading

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What Should Associations Do to Bridge the Education to Employment Gap?

If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address (and I hope you have), … Continue reading

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The Association Advantage

Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they? (third post of The Association Role in the New Education Paradigm release week) Direct connection to employers Experience … Continue reading

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Disruption in Education

What are some of the forces impacting education in 2016? (second post of The Association Role in the New Education Paradigm release week) Incorporating technological advances in the classroom Decreasing public funding Increasing class sizes High-stakes testing in K-12 Exploding … Continue reading

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The Perfect Storm

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of … Continue reading

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What REALLY Drives Success for Your Association?

Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with … Continue reading

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