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Author Archives: Elizabeth Weaver Engel, CAE

About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.

Associations and Trump’s Travel Ban

Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with valid entry visas and legal … Continue reading

Posted in changeblogging, diversity, leadership | 1 Comment

Education to Employment #AMA

What are you doing Wednesday, February 1 at 12:30 pm ET? If your answer is “eating lunch,” or “nothing much,” I have a better option for you. Shelly Alcorn and I will be hosting an Ask Me Anything (aka “AMA”) … Continue reading

Posted in generations, innovation, presentations, whitepaper, young professionals | Tagged | 1 Comment

Where are the YPs?

“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. … Continue reading

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What Really Worked in 2016?

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading

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What Will 2017 Hold?

Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online … Continue reading

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Further Election 2016 Association Industry Responses

ASAE has posted further clarification of their position on the incoming administration. While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity and inclusion…,” I believe it … Continue reading

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Association Industry Response to the Election

As you may have seen in Associations Now Online, ASAE recently signed onto a National Association of Manufacturers-organized letter of support to President-Elect Trump. While this has been common practice in previous presidential elections and while this letter was arranged … Continue reading

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Letter to John Graham and Scott Wiley

Monday, November 21, 2016 John Graham, President & CEO, ASAE Scott Wiley, Chairman, ASAE Dear John and Scott: This letter is a call for meaningful community-wide dialogue and action on behalf of a nation at risk. One week ago, Associations Now … Continue reading

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Bridging the Education to Employment Gap: Where Can I Learn More?

Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn … Continue reading

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What Should Associations Do to Bridge the Education to Employment Gap?

If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address (and I hope you have), … Continue reading

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