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Whitepapers

Check out my FREE whitepapers on the hottest topics in association management - culture change, Anthropocene climate disruption, research methods, digital transformation, member engagement, lean startup methodology, and more.

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Articles

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Recent Blog Posts

Innovation Is All About People

Lean at 10: Culture Eats Methodology for Lunch co-author Jamie Notter and I recently had the opportunity to sit down with Mariner Management for a Q&A about the latest Spark collaborative whitepaper. Among the issues…

Think Small

As I’ve worked with association execs adopting lean startup methodology to help them develop their ideas for new programs, products, or services they could offer to their members and other audiences, one thing that often…

Persevere, Pivot, or Kill

In lean startup, the point of building a prototype, running experiments with your intended audience, and measuring what happens is to LEARN. Did you identify the correct audience? Did you choose a problem to solve…

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