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Where can I hear Elizabeth Engel?

Are you looking for a dynamic speaker to fire up your volunteers? Do your chapter leaders need training in how to support your association’s recruitment and retention efforts? Would you like to inspire the attendees at your users’ group meeting? Would you like your staff to learn how to make better decisions, work more effectively with your volunteers, or develop a customer relationship management mindset?

Participant quote, MarComm Makeovers session:

Best session of the conference.  Elizabeth was engaging, it was interactive and relevant to analyze what other associations are doing in their marketing efforts.

Hire Spark to create and deliver a content-rich and compelling presentation or lead a highly interactive and effective training program at your next event.

Catch me at

  • “Include” is a Verb: Maximize Member Engagement Through Inclusion, ASAE Marketing, Membership & Communications Conference, May 2017
  • Conversation Is King:  Next-Gen Content Strategies for Associations, ASAE Marketing, Membership & Communications Conference, May 2017
  • Membership Development Course, ASAE Association Management Week, July 2017

Participant quote, Mission Driven Volunteer webinar:

The session was GREAT!! I learned so much and it gave me so much to think about.


New! from Spark and Alcorn Associates Management Consulting:

The Association Role in the New Education Paradigm (PDF), August 2016

A crisis is brewing in the global education-to-employment system. Higher education is experiencing massive disruption due to decreasing public funding, rising student debt, and fundamental disagreements between students and educators about the purpose and value of a four-year degree.

At the same time, one-third of employers report struggling to find qualified workers, and what those workers are missing is 21st century skills: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making, and the ability to apply knowledge.

In The Association Role in the New Education Paradigm, Shelly Alcorn and Elizabeth Engel review the substantial body of research on the changes occurring in both education and employment and argue that associations are uniquely positioned to bridge that education to employment gap, for both young people and experienced workers who are retraining for new careers. How people work and how we learn are both going to look radically different in the not-so-distant future, and we believe associations have a critical role to play in transforming both. In the whitepaper, we highlight the advantages associations have in this arena, share stories of associations who are doing good work serving their professions and industries in this way, and provide practical advice for associations that are ready to get started changing the way their stakeholders learn and work.

Download your free copy now!

Check out the other Spark whitepapers, too. All are free, and you don’t even have to give me your name, email, and firstborn child to get them.

Like what you read? Wish your organization could turn out whitepapers, articles, and blog posts like this? You can – you can hire Spark to do it for you! Whether you’re looking for a regular blog columnist, feature articles for a print or online publication (see below), or a longer whitepaper based on secondary or even primary research, Spark has you covered.