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Where can I hear Elizabeth Engel?

Are you looking for a dynamic speaker to fire up your volunteers? Do your chapter leaders need training in how to support your association’s recruitment and retention efforts? Would you like to inspire the attendees at your users’ group meeting? Would you like your staff to learn how to make better decisions, work more effectively with your volunteers, or develop a customer relationship management mindset?

Participant quote, MarComm Makeovers session:

Best session of the conference.  Elizabeth was engaging, it was interactive and relevant to analyze what other associations are doing in their marketing efforts.

Hire Spark to create and deliver a content-rich and compelling presentation or lead a highly interactive and effective training program at your next event.

Catch me at

  • Membership Development course, Association Management Week, ASAE, January 2018
  • The Association Role in the New Education Paradigm, CalSAE ELEVATE, March 2018
  • Other 2018 presentations to be announced

Participant quote, Mission Driven Volunteer webinar:

The session was GREAT!! I learned so much and it gave me so much to think about.

Whitepapers

New from Spark!

Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations, December 2017

Membership associations and fundraising charities are two sides of the nonprofit coin, but we often operate in complete isolation from each other. That’s unfortunate, because while associations do a lot of things well, there are some things that fundraisers do better that we could learn and benefit from. The association industry’s operating landscape is shifting rapidly and in unpredictable ways, and association executives don’t have all the answers.

In Steal Like a Fundraiser, Sohini Baliga and Elizabeth Engel share some of the secrets of fundraisers related to earning and cultivating relationships, creating compelling and effective campaigns, and attracting young professionals. We draw on our combined 40-plus years of experience with nonprofits, and on the stories of successful charities and associations, to show why it’s important, at least at times, to turn outside the association industry to see what other organizations are doing to attract audiences, particularly younger audiences; to build relationships with those audiences on their terms, not the organization’s terms; and to recognize their contributions equitably and make people feel known, heard, special, and appreciated.

The whitepaper also includes:

  • Sidebars from John Haydon and Beth Kanter
  • An interview with Shonali Burke
  • Case studies from Woolly Mammoth Theatre Company, the Computing Technology Industry Association, New Endeavors by Women, the CFA Society Minnesota, and the Capital Area Food Bank

Download your FREE copy now!

Check out the other Spark whitepapers, too. All are free, and you don’t even have to give me your name, email, and firstborn child to get them.

Like what you read? Wish your organization could turn out whitepapers, articles, and blog posts like this? You can – you can hire Spark to do it for you! Whether you’re looking for a regular blog columnist, feature articles for a print or online publication (see below), or a longer whitepaper based on secondary or even primary research, Spark has you covered.

Articles