Contact

Archive

Presentations – 2017

  • How to Innovate the Lean Way, SURGE 2017, November 2017
  • Include Is a Verb: Maximizing Member Engagement Through Inclusion, ASAE Membership Engagement Online Seminar, August 2017
  • Membership Development Course, ASAE Association Management Week, July 2017
  • Association Chat, Include Is a Verb, Tuesday, July 2017
  • Moving from Talk to Action on Diversity and Inclusion, Wild Apricot webinar, Wednesday, July 2017 (view the free recording)
  • “Include” is a Verb: Maximize Member Engagement Through Inclusion, ASAE Marketing, Membership & Communications Conference, May 2017
  • Conversation Is King:  Next-Gen Content Strategies for Associations, ASAE Marketing, Membership & Communications Conference, May 2017
  • Membership Development course, Association Management Week, ASAE, January 2017

Presentations – 2016

  • The Lean Startup Changes Everything, ASAE Technology Conference, December 2016
  • Bridging the Gap: The Association Role in the New Education Paradigm, Alexandria Brown Bag, October 2016
  • Attention Doesn’t Scale, Mississippi Society of Association Executives Fall Conference, September 2016
  • Leading Engagement From The Outside-In, Mississippi Society of Association Executives Fall Conference, September 2016
  • Leading Engagement from the Outside-In, Texas Society of Association Executives New Ideas Conference, September 2016
  • Membership: Impossible, Texas Society of Association Executives New Ideas Conference, September 2016
  • Bridging the Gap: The Association Role in the New Education Paradigm, webinar, September 2016 (view the free recording)
  • The Lean Startup Changes Everything, ASAE Annual Meeting, August 2016
  • The Association Role in the New Education Paradigm unsession, ASAE Annual Meeting, August 2016
  • The Lean Startup Changes Everything, CESSE Leadership Conference, July 2016
  • Membership Development course, Association Management Week, ASAE, July 2016
  • Defining and Using KPIs for Measurability and Success, DMAW webinar, July 2016
  • Straight Talk from CEOs: The Role of Marketing, ASAE Marketing, Membership & Communications Conference, June 2016
  • Leading Engagement from the Outside-In, Kansas Society of Association Executives, May 2016
  • Leading Engagement from the Outside-In, Kansas City Society of Association Executives, May 2016
  • Innovate the Lean Way, CalSAE ELEVATE, April 2016
  • Leading Engagement from the Outside-In, CalSAE ELEVATE, April 2016
  • Lean Startup Changes Everything, ASAE Great Ideas Conference, March 2016
  • Filling Your Creative Well: An Experiential Dance Workshop, ASAE Great Ideas Conference, March 2016
  • Leading Engagement from the Outside In, Wild Apricot Expert Webinar, February 2016 (view the free recording)
  • Membership Development course, Association Management Week, ASAE, January 2016

Publications

  • Switch Off, ASAE, Associations Now, December 2012
  • Plays Well With Others: Use Multiple Communications Channels to Engage Your Members, ASAE, Membership Developments enewsletter, September 2010
  • The Medium and the Message, ASAE, Associations Now, March 2010 (contributor)
  • Baked In: Why Membership Must Market Itself (an interview with John Winsor), ASAE, Marketing Insights enewsletter, March 2010
  • Baked In: Why Membership Must Market Itself (an interview with John Winsor), ASAE, Membership Developments enewsletter, March 2010
  • How Advisory Roles Boost Member Engagement (and More) on Associapedia, ASAE, Membership Developments enewsletter, December 2009
  • Membership 2.5: Reinventing Value, ASAE, Membership Section Council white paper, August 2009, co-author
  • Buzz 2009 Recap, College of Association Marketing e-newsletter, August 2009
  • Are You That Guy?, ASAE, Associations Now, December 2008
  • Thanks to You, ASAE, Membership Developments enewsletter, September 2008
  • Beaconfire Wire, various, May 2008 – April 2009
  • Associapedia association wiki, ASAE, various
  • Social Networking the NFP World, RSM McGladrey MUSE enewsletter, February 2008
  • It’s Not You, It’s Me – Learning to Love your AMS, RSM McGladrey MUSE enewsletter, March 2008
  • A Hot Site at a Cool Price, RSM McGladrey MUSE enewsletter, December 2007
  • Preparing for the Future: Succession Planning, RSM McGladrey MUSE enewsletter, November 2007
  • Implementing Accessible Meetings, Journal of Association Leadership, Fall 2007, co-author
  • Search Engine Optimization for Not Much Money, RSM McGladrey MUSE enewsletter, September 2007
  • What’s New in Office 2007?, RSM McGladrey MUSE enewsletter, August 2007
  • What Do the New Postal Regulations Mean for NFPs?, RSM McGladrey MUSE enewsletter, July 2007

Presentations – 2015

  • Providing Member Value in the Face of Increased Competition, ASAE Membership Section Council webinar, November 2015
  • Developing an Effective Marketing Plan, SHRM Volunteer Leaders Summit, November 2015
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, New England Society of Association Executives, November 2015
  • Leading Engagement from the Outside-In, Nimblepalooza, October 2015
  • Innovate the Lean Way, Nimblepalooza, October 2015
  • Innovate the Lean Way, YourMembership.com Thought Leader series, October 2015
  • Defining KPIs for Measurability and Success, Direct Marketing Association of Washington Association Marketing Day, September 2015
  • Membership workshop, AAN Neurosociety Leadership Roundtable, American Academy of Neurology, September 2015
  • Request & Regift, ASAE Annual Meeting, August 2015
  • Membership Development course, Association Management Week, ASAE, July 2015
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Nonprofits, Bridge Conference, July 2015
  • Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015
  • Make Your Marketing Materials Rock!, ASAE Marketing, Membership and Communications Conference, June 2015
  • Leading Engagement from the Outside-In, YourMembership.com Thought Leaders Series, May 2015
  • Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015
  • Make Your Marketing Materials Rock!, American Academy of Family Physicians Annual Chapter Leader Forum, May 2015
  • Members: How to Get ‘Em, How to Keep ‘Em, American Academy of Family Physicians Annual Chapter Leaders Forum, May 2015
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, California Society of Association Executives ELEVATE, April 2015
  • Make Your Marketing Materials Rock!, California Society of Association Executives ELEVATE, April 2015
  • Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015
  • The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015
  • Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015
  • Filling Your Creative Well: An Experiential Dance Workshop, ASAE Great Ideas Conference, March 2015
  • The Mission Driven Volunteer, California Dental Association Leadership Education Conference, March 2015
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, California Dental Association Leadership Education Conference, March 2015
  • The Mission Driven Volunteer, Coffee Chat webinars, February 2015 (view the free recording)
  • Effectively Managing Volunteer Committees & Task Forces, ASAE Association Management Week, January 2015

Presentations – 2014

  • Member Engagement in Theory and Practice, American Health Care Association state affiliate leader training webinar, December 2014
  • The Association CIO: Your Strategic Partner, ASAE Technology Conference, December 2014
  • The Mission Driven Volunteer, Wild Apricot Webinar Series, November 2014
  • The Mission Driven Volunteer, IMEX America, October 2014
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, ASAE Marketing Section Council webinar, October 2014 (view the free recording)
  • Members: How to Get ‘Em, How to Keep ‘Em, American Health Care Association, AHCA/NCAL Convention & Expo, October 2014
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, Association TRENDS webinar, September 2014
  • Chapters: the Next Generation, Consortium for School Networking, September 2014
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, ASAE Annual Meeting, August 2014
  • What’s Your Learning Story? A Pecha Kucha Experience, ASAE Annual Meeting, August 2014
  • Membership Marketing on a Shoestring Budget, National Association of Home Builders Association Leadership Institute, August 2014
  • Membership Development course, Association Management Week, ASAE, July 2014
  • The Mission Driven Volunteer, Bridge Conference, July 2014
  • Decisions, Decisions, CalSAE IDEAL, June 2014
  • Want Your Membership Marketing Materials to Rock? We Can Help!, ASAE Marketing, Membership and Communications Conference, June 2014
  • The Mission Driven Volunteer, Midwest Society of Association Executives Annual Meeting & Expo, June 2014
  • Your Membership Dilemmas: Solved!, Midwest Society of Association Executives Annual Meeting & Expo, June 2014
  • Carpe Annum: What New Year’s Resolutions Taught Me about Embracing Life, Midwest Society of Association Executives Annual Meeting & Expo, June 2014
  • CEO & CIO: Strategic Partners, digitalNOW, May 2014
  • You’ve Got ‘Em, Now Keep ‘Em: Care & Feeding of New Members, NCGA State and National Corn Growers Association Meeting, April 2014
  • Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, YourMembership.com Webinar, April 2014 (view the recording)
  • Attention Doesn’t Scale, YourMembership.com 2014 Xperience customer conference, April 2014
  • Climbing the Ladder of Engagement, YourMembership.com 2014 Xperience customer conference, April 2014
  • Membership Marketing on a Shoestring Budget, CalSAE ELEVATE, March 2014
  • The Mission Driven Volunteer, CalSAE ELEVATE, March 2014
  • Carpe Annum: What New Year’s Resolutions Taught Me about Embracing Life, CalSAE ELEVATE, March 2014
  • Chapters: 101, 201, 301, Consortium for School Networking State Chapter Institute, March 2014
  • 10 Things You Need to Know to Create Better Association Marketing Pieces, Associations 101 webinar series, March 2014 (view the recording)
  • The Mission Driven Volunteer, ASAE Great Ideas Conferences, March 2014
  • The Mission Driven Volunteer, Higher Logic Learning Series, February 2014
  • The Mission Driven Volunteer, ASAE Component Relations Section Virtual Roundtable, February 2014
  • Membership Development course, Association Management Week, ASAE, January 2014

Presentations – 2013

  • Member Relations: An Association-Centric Approach to Customer Relationship Management, ASAE Technology Conference, December 2013
  • The Mission Driven Volunteer, Delcor Association Social Media SweetSpot, August 2013
  • Attention Doesn’t Scale, Bridge Conference, August 2013
  • Just Do It: An Experiential Workshop on Diversity & Inclusion, ASAE Annual Meeting, August 2013
  • Member Relations: An Association-Centric Approach to Customer Relationship Management, CESSE Annual Meeting, July 2013
  • Best Practices for Strategic Technology & Communications Planning for Associations: Lessons from the 2013 Technology Leadership Survey, Association TRENDS networking breakfast, June 2013
  • Walking the Walk of Deep Volunteer Engagement, ASAE Marketing, Membership, and Technology Conference, June 2013
  • Grassroots Membership Recruiting, Alexandria Brown Bag, April 2013
  • Attention Doesn’t Scale, digitalNOW, April 2013
  • Carpe Annum: What New Year’s Resolutions Taught Me about Embracing Life, ASAE Great Ideas Conference, March 2013
  • Education to Employment, Association Forecast, January 2013
  • The Role of Content Curation in Associations, Association Mavens Interview, January 2013

Presentations – 2012

  • This Isn’t Your Father’s IT Department: How Technology Is Changing Work, and Vice Versa, ASAE Technology Conference, December 2012
  • Marketing Masterstrokes, Higher Logic Users’ Group Super Forum, December 2012
  • Membership Marketing on a Shoestring Budget, Events By Design Small Association Day, October 2012
  • Attention Doesn’t Scale, ISAE/MPI-Indiana CrossConnect, November 2012
  • MarComm Makovers, Alexandria Brown Bag, November 2012
  • Creating Corporate Relationships That Fit, Bridge Conference, August 2012
  • We Are the 1%: A Frank Conversation on Diversity, ASAE Annual Meeting, August 2012
  • What Snow White Can Teach Us About Risk, ASAE Finance, HR and Business Operations Conference, June 2012
  • Take the Marketing and Communications Makeover Challenge, ASAE Marketing, Membership and Communications Conference, May 2012
  • Carpe Annum:  What New Year’s Resolutions Taught Me about Embracing Life, ASAE Marketing, Membership and Communications Conference, May 2012
  • So Long and Thanks For All the Fish, ASAE-GW Super Idea Swap, March 2012
  • Bridging the Gap: Using Social Media Effectively to Connect With Your Members and Patients, Joint Commission on Sports Medicine and Science, February 2012

Presentations – 2011

  • What the Tech Is Going On with Your Online Communications?, ASAE Technology Conference, December 2011
  • How to Hire for Association Social Media, SocialFish ThinkTank webinar, December 2011
  • Social Media Trouble Spots: A Role-Playing Exercise, ASAE Annual Meeting, August 2011
  • Why Can’t We Be Friends? Resolve the Editorial/Advertising Dilemma, Association Media & Publishing, June 2011
  • It’s All About Community: Using Social Media to Energize Your Chapter, American Academy of Family Physicians Annual Leadership Forum, May 2011
  • Going Beyond Exhibiting: Strategies for Taking Your Corporate Supporters to the Next Level, Association Foundation Group Annual Meeting, May 2011
  • Strategic Engagement 101, Center for Nonprofit Success, February 2011

Presentations – 2010

  • Plays Well With Others: Engaging Your Members by Integrating Multiple Communications Channels, Higher Logic Fall Learning Series, October 2010
  • Facilitator, Young Professional Idea Swap: Careers in Association Management, ASAE, September 2010
  • Plays Well With Others:  Engaging Your Members by Integrating Multiple Communications Channels, ASAE Annual Meeting, August 2010
  • Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising, Association Foundation Group Annual Meeting, May 2010
  • Facilitator, Super Swap: Delivering World-Class Service, ASAE, April 2010
  • Career Spotlight:  Association Management, ASAE, webinar, February 2010
  • Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising, Association Foundation Group monthly luncheon, January 2010

Presentations – 2009

  • Hands On Module: Twitter, ASAE Social Media Workshop, November 2009
  • Web and eMarketing: Making the Most of Your Digital Presence, Direct Marketing Association of Washington Association Day, October 2009
  • Facilitator, Roundtable:  Web and eMarketing, Direct Marketing Association of Washington Association Day, October 2009
  • Membership Marketing on a Shoestring Budget, ASAE Annual Meeting, August 2009
  • Practicing What You Preach:  World Class Engagement Strategies, ASAE Annual Meeting, August 2009
  • Facilitator, Back of the Napkin Thinking, Greater Washington Network CAE Celebration, May 2009
  • Setting Technology Policies that Make Sense in a Web 2.0 World, Human Resource Association of the National Capital Area Annual Conference, May 2009
  • Facilitator, Lessons from Award-Winning Communicators, Greater Washington Network, March 2009
  • Collaborative Content at Your Fingertips, ASAE Great Ideas Conference, February 2009

Presentations – 2008

  • Facilitator, Membership Idea Swap: Recognizing and Engaging Long Term Members, Greater Washington Network, December 2008
  • Setting Technology Policies that Make Sense in a Web 2.0 World, Potomac Employers Roundtable, September 2008
  • Collaborative Content at Your Fingertips, ASAE Annual Meeting, August 2008
  • Blogging to Build Community…and Financial Support, Association Foundation Group Annual Conference, May 2008
  • Blogging and Social Networking, Finance and Administration Roundtable, January 2008
  • It’s Not You, It’s Me – Learning to Love your AMS, ASAE Technology Conference, January 2008
  • Facilitator, Greater Washington Network CAE Immersion Course, September 2007, February 2008, September 2008
  • Domain 4: Administration, Greater Washington Network CAE Immersion Course, March 2006, September 2006, March 2007, September 2007, February 2008