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Category Archives: blog roundup

What I’m Reading

Quick list – there’s been lots of good stuff lately, but I’m sharing most of it via my Twitter feed these days. Great post from John Haydon about the human factors that influence email open rates (hint: it should be … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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What I’m Reading

Committees can still provide valuable volunteer opportunities for your members, as long as the work they’re doing is meaningful. Annoyed about Facebook’s ever-increasing page rank changes? Eight tips to fight back (one of which is “quit relying on Facebook for … Continue reading

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What I’m Reading

If branding is all about stories (and it is), do you know what stories your members want told? Is Twitter starting to fade? Could Microsoft be the one to crack the virtual assistant code? Big data privacy concerns: the law … Continue reading

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What I’m Reading

The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member community? Maggie … Continue reading

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What I’m Reading

Shelly Alcorn is hammering the “associations needs to position ourselves to fill the growing gap colleges and universities are leaving” topic again, and she’s not wrong. Is your association ready for the visual revolution? “Oh, he’s just lucky.” Maybe not. … Continue reading

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What I’m Reading

Jeff Hurt offers sound advice for improving your conference breakouts. Talk about a change of pace: why you should run your business like a nonprofit. Shelly Alcorn points out that a lot of people don’t trust associations, and maybe they … Continue reading

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What I’m Reading

More on the information overload discussion, this time from Steve Drake. He has a different perspective, and quotes some great sources (like John Haydon and Copyblogger). Anna Caraveli debunks some of the myths of membership engagement. Public and private communities: … Continue reading

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What I’m Reading

Tips for emerging association professionals from Shelly Alcorn and KiKi L’Italien. The real reason associations don’t innovate? According to Eric Lanke, it’s because we don’t really know our members very well. Free, easy tips to improve your staff members’ days. … Continue reading

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