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Category Archives: communication

What Really Worked in 2016?

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading

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Seven Keys to Great Testimonials

One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section … Continue reading

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More Tips to Improve Your Open Rate

Tips to help your blast emails shine, Part 2:  Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Be a real … Continue reading

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Matching Your Channel to Your Audience

One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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Getting Your Donors (Members?) To Fall In Love

I often find that the cause-oriented/fundraising nonprofits do some awesome stuff associations could and should learn from. Case in point: this fantastic presentation by Big Duck‘s Farra Trompeter on getting your donors to fall in love with you. Getting your … Continue reading

Posted in communication, fundraising, membership, presentations | Tagged , | 1 Comment

What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

Posted in blog roundup, branding, communication, conferences, innovation, management, marketing, membership, social media | Tagged , , , , , , , , , , , , | Leave a comment

The $30,000 Tweet

Speaking of Online Community Results, I also recently did an interview with Ben Martin on social media ROI, also known as “The Story of the $30,000 Tweet.” I think the key issue here is that, like with all marketing and … Continue reading

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Association Pros: What Do YOU Want?

Calling all marketing, membership, and communications professionals! What do you want to learn? I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications … Continue reading

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Five Tips to Write Better

I write a lot. Obviously, reading this, you know about the Spark blog (which started in 2008, long before Spark was even a twinkle in my eye, as the independent association blog Thanks for Playing). I also write whitepapers. And … Continue reading

Posted in communication, personal reflections | 1 Comment