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Category Archives: conferences

Being a First-Time Attendee

Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today. I realized that some of my blog readers might not regularly read that column … Continue reading

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Catch Spark at #ASAE16

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14 Deep Dive: The Lean Startup Changes Everything, Tuesday, August … Continue reading

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Collaborate LARP at #ASAE15

Many association executives are familiar with ASAE’s online member community, Collaborate. In just under two weeks, at the 2015 ASAE Annual Meeting in Detroit, I’ll be facilitating a session called “Request and Re-gift.” It’s based on 2014 annual meeting opening … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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It’s Not Magic!

I’m in St. Paul today presenting for the Midwest Society of Association Executives’ annual meeting today. Two of my sessions are on familiar topics: The Mission Driven Volunteer and my Carpe Annum IGNITE session. But one’s new: Your Membership Dilemmas … Continue reading

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Friday Top 5

It’s the return of the Friday Top 5! I was at the annual digitalNOW conference last week – and seriously, if you’re at all interested in tech in associations (and if you work in associations, no matter what you do, … Continue reading

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ISO Your Membership and Marketing Materials

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Aplebaum, who facilitated a similar session at last year’s summer CESSE conference that everybody … Continue reading

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Marketing on a Shoestring Budget: Crowdsourced Tips!

We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular … Continue reading

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Marketing on a Shoestring Budget: Bonus Tips!

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an … Continue reading

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