Category Archives: crowdsourcing

ISO Your Board Transformation Story

Sherry Marts (of S*Marts Consulting) and I are starting to work on a whitepaper looking at what’s going on in diversity and inclusion in the association space.┬áThis will be the ninth whitepaper in the ongoing Spark collaborative series. You may … Continue reading

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Marketing on a Shoestring Budget: Crowdsourced Tips!

We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular … Continue reading

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What I’m Reading

On goofing off for fun and profit. Jamie Notter on what to take away from the demise of Google’s 20% time. Crowdsourcing leads to dramatic progress in sentiment analysis, a key ingredient to social media success. By now you’ve no … Continue reading

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Association Pros: What Do YOU Want?

Calling all marketing, membership, and communications professionals! What do you want to learn? I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications … Continue reading

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Always the Last to Know: IdeaStarter

IdeaStarter is a new project from the minds at Avectra. The point of the site is to make it easy to set up a site for any project your organization (association or not, Avectra client or not) wants to undertake … Continue reading

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What I’m Reading

Are you familiar with the singularity effect? It has a huge impact on people’s willingness to take action. I’m checking out Associations Unorthodox, Jeff De Cagna’s new e-book, and how awesome is it that it’s free? Pretty awesome, I think! … Continue reading

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What I’m Reading

Innovation: enough talk – time for ACTION! Save time and money by crowdsourcing your commute. Need help figuring out how to use social media in your organization? The US Marines have your back. Trying to create online community? Facebook might … Continue reading

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What I’m Reading

Most marketers are lousy conversationalists, which, Jason Falls argues, is a real problem for marketers trying to operate on social networks. “Optimization? We don’t need no stinkin’ site optimization!” Uh, yes you do. “ROI! ROI! ROI!” The problem is, we … Continue reading

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What I’m Reading

The much-anticipated SocialFish white paper on the top white label social media platforms for associations is out, and IT ROCKS. Go download it right now. I’ll wait… Ogilvy writes about how hospitals are quietly leading the way in social media, … Continue reading

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Crowdsourcing Marketing Insights

Know anything about associations, marketing, and/or crowdsourcing? The ASAE Marketing Section Council is crowdsourcing the section newsletter, Marketing Insights. How can you help? Lindy lays it all out (and some of the options seriously take less than 5 minutes). Go … Continue reading

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