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Category Archives: Feature Story

Launching: Membership 101 Series

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to … Continue reading

Posted in Feature Story, membership | 3 Comments

Bridging the Education to Employment Gap: Where Can I Learn More?

Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn … Continue reading

Posted in Feature Story, generations, innovation, whitepaper, young professionals | Tagged , , , | 1 Comment

The Perfect Storm

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of … Continue reading

Posted in Feature Story, generations, innovation, whitepaper, young professionals | Tagged | 1 Comment

2016: An Association Blogging and Podcasting Odyssey

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d … Continue reading

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What Is Your “Customer Journey”?

Reading a recent article in the Harvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial … Continue reading

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Retention is a Relationship

And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and … Continue reading

Posted in Feature Story, membership | 1 Comment

The Lean Startup Changes Everthing

I’m excited to share the launch of the seventh whitepaper in the ongoing Spark whitepaper series, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. The whitepaper addresses a simple (but not necessarily easy) concept. To quote … Continue reading

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Innovate the Lean Way

“There’s no bigger waste than investing resources working on the wrong thing.” Guillermo Ortiz de Zarate, Director, Information Systems, National Council of Architectural Registration Boards (NCARB) Given associations’ tight resources, we can’t afford to waste time pursuing the wrong thing. … Continue reading

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Moving from Inside-Out to Outside-In

Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff … Continue reading

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Leading Engagement from the Outside-In

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand Networks), the whitepaper tackles the … Continue reading

Posted in Feature Story, innovation, leadership, membership, whitepaper | Tagged , | 1 Comment