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Category Archives: fundraising

Giving Tuesday Thoughts

#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s ENORMOUS for fundraising/cause-oriented organizations. It … Continue reading

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Getting Your Donors (Members?) To Fall In Love

I often find that the cause-oriented/fundraising nonprofits do some awesome stuff associations could and should learn from. Case in point: this fantastic presentation by Big Duck‘s Farra Trompeter on getting your donors to fall in love with you. Getting your … Continue reading

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What is the Donor Funnel?

And what does it have to do with associations? The donor funnel is another way of thinking about the ladder of engagement, which are both about forming and nurturing relationships with your prospects. John Haydon recently posted a terrific short … Continue reading

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Friday Top 5

In case you missed today’s outstanding Associations 101 #10in20 webinar “Fundraising is not a 4-letter word” with Michelle Powers Keegan from ALS Association, here are the tips she shared: It starts at the top and the bottom – your leadership … Continue reading

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What I’m Reading

Experiencing Facebook envy? Turns out, your friends ARE more popular than you (and probably richer and happier, too). The complete guide to LinkedIn etiquette (just in time, too, since there’s been an active conversation about this on ASAE’s Collaborate community … Continue reading

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What I’m Reading

Want to raise more money this holiday season? John Haydon shares nine specific words that will help. The Big Board (Pinterest, that is) of marketing infographics, from Constant Contact. A bias towards action may not always be a good thing. … Continue reading

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Just in Time for Your Year End Campaign

Great Slideshare from the always spot-on John Haydon to help you with your year-end fundraising campaign: Getting Results with Online Fundraising from John Haydon I think some of his most important points include: Stop trying to fundraise on Facebook. Social … Continue reading

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What I’m Reading

Fix your pitch (aka “don’t be creepy”). We hear about disruptive tech all the time, but which ones will have particular impact on associations? Associations Now clues us in. (Larky sounds cool – anyone using it?) Twitter’s experimenting with ways … Continue reading

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What I’m Reading

One of the biggest problems in “big data” is: what is it, exactly? Here’s one attempt to answer that. MIT responds publicly to the Aaron Swartz tragedy. Understanding confirmation bias (or, all ideas are not good ideas). Is bigger always … Continue reading

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What I’m Reading

An oldie but a goodie from Guy Kawasaki on innovation (h/t to the SocialFish for highlighting it). Top membership takeaways from #ASAE13 as identified by the always fab Joe Rominiecki. Running an end of year campaign? Farra Trompeter can help … Continue reading

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