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Category Archives: fundraising

Don’t Get Lazy!

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching┬áSteal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s … Continue reading

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Reduce Barriers to Entry

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your … Continue reading

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Your Baby Is Ugly

One of the great things about being a consultant is that we get to tell people when their baby is ugly without them getting mad at us – hey, they’re PAYING us to tell them when their baby is ugly. … Continue reading

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Treat Members Equitably Not Equally

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to … Continue reading

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Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not … Continue reading

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Giving Tuesday Thoughts

#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s ENORMOUS for fundraising/cause-oriented organizations. It … Continue reading

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Getting Your Donors (Members?) To Fall In Love

I often find that the cause-oriented/fundraising nonprofits do some awesome stuff associations could and should learn from. Case in point: this fantastic presentation by Big Duck‘s Farra Trompeter on getting your donors to fall in love with you. Getting your … Continue reading

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What is the Donor Funnel?

And what does it have to do with associations? The donor funnel is another way of thinking about the ladder of engagement, which are both about forming and nurturing relationships with your prospects. John Haydon recently posted a terrific short … Continue reading

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Friday Top 5

In case you missed today’s outstanding Associations 101 #10in20 webinar “Fundraising is not a 4-letter word” with Michelle Powers Keegan from ALS Association, here are the tips she shared: It starts at the top and the bottom – your leadership … Continue reading

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What I’m Reading

Experiencing Facebook envy? Turns out, your friends ARE more popular than you (and probably richer and happier, too). The complete guide to LinkedIn etiquette (just in time, too, since there’s been an active conversation about this on ASAE’s Collaborate community … Continue reading

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