Walking Your Talk on D+I

Concentric circles of diversity and inclusion work

For those of us who are “on the bus” on the value of genuine diversity and inclusion, this is the crux of the matter: how do we effectively walk our talk on D+I? 

We have to work from the inside out, starting with our own selves, taking steps to uncover and combat our implicit biases, understanding where we do – and do not – have privilege, and answering the question “Now that I know, what will I do?”

To quote Include Is a Verb:

That is, how will you move from unconscious reaction to conscious responsibility? How will you use your privileges to help others and, at the same time, let them use theirs to help you in areas where you lack privilege?

Only then can we begin to move outward, to working on our associations as workplaces, then to our boards of directors and other volunteer leaders, then to our members, then to the professions and industries we serve.

I’d like to conclude this week’s focus on Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion with another quote from the whitepaper:

There’s a poem that begins, “When I was a young man, I wanted to change the world.” As the man relating the parable lives his life, he realizes that was too grand a goal. He scales back to changing his nation, only to recognize that, too, as too grand a project. So he decides to focus on his town, and then his family. By the time he’s an old man, he realizes that the only thing he can change, the only thing he can control, is himself, but that when you change yourself, that impacts the people around you, and the people around them, and through that, you can change your nation and the world.

Start there. Pick one thing to change in yourself. Then think about one thing you can work on in your workplace with your colleagues. Then identify one program your association o ers that you can enlist your volunteers and members to help you transform. Small steps will add up to big shifts over time.

My co-author Sherry Marts and whitepaper contributors Joe Gerstandt and Jess Pettitt will be joining KiKi L’Italien for an Association Chat focused on Include Is a Verb on Tuesday, July 11 at 2 pm. You can register here.

And, of course, don’t forget to download the whitepaper itself at http://bit.ly/2peWwP0. It includes interviews with a DELP mentor/scholar team (Shawn Boynes and Desirée Knight) and with Cie Armtead, the current chair of ASAE’s D+I committee; sidebars from noted D+I experts Jessica Pettitt, Joan Eisenstodt, and Joe Gerstandt; and case studies of three associations that are doing outstanding D+I work for the audiences they serve (the Association for Women in Science, the Entomological Society of America, and the Geological Society of America).

Why Do Our D+I Efforts Fall Short?

Our D+I efforts fail for a number of reasons:

  • Beautiful statements and a handful of ghettoized programs don’t fundamentally change behavior.
  • We create “goals” that are not actionable and have no measures attached.
  • Every single person has implicit biases – sometimes against things that they themselves are – and we don’t do enough to combat them.
  • Mandatory training tends to bring out our inner misanthropic teenager: “You’re not the boss of me!”

Fortunately, there are proven strategies to combat all of these problems, one of which is consciously training yourself to be an ally.

What is an ally? To quote Jessica Pettitt’s sidebar on allyship:

An ally supports the struggles of a historically underrepresented group even though she is not personally a member of that group.

Becoming one involves doing work on oneself and then reaching out to engage in advocacy and agency, and her sidebar includes details of how to go about all those things.

To learn more, download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, at http://bit.ly/2peWwP0, no divulging of information about yourself required.

 

What Makes the Association D+I Environment Unique?

In short, relationships.

Most of the focus on diversity and inclusion in the for-profit world is on staff and, to a lesser degree, boards of directors (which, of course, only some for-profit companies have).

The association operating environment is much more multi-layered.

Of course, we also have staff teams and boards of directors. But associations have very different relationships with our boards than for-profit companies do. Although our members are also our customers, the membership relationship is vastly more complex than the consumer relationship. We also have relationships with – and responsibilities to – the professions and industries we serve for which there is no parallel in the for-profit world.

The case studies in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion clearly illustrate the challenges inherent in and opportunities granted by our unique operating environment:

  • The Association for Women in Science has successfully navigated the transition from a largely homogenous board of directors to one that is truly inclusive, while also avoiding the trap of tokenism.
  • The Entomological Society of America has created a strong code of conduct for their events that not only aims to reduce instances of harassment at events but also provides a concrete action plan for dealing with them appropriately when they do occur.
  • The Geological Society of America has responded creatively to the dual imperatives to recruit more people into the field and to increase the diversity of those recruits.

To download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, visit http://bit.ly/2peWwP0, no divulging of information about yourself required.

Key Concepts in Diversity and Inclusion

As Joe Gerstandt points out in his sidebar in Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, clarity is key. We need a shared and widely understood vocabulary of “concise, clear, actionable language” in order to make progress on D+I.

So that’s where Sherry Marts and I start: by defining terms, some of which may be familiar to you and some of which may be new.

  • What do we actually mean when we use the term diversity? What about inclusion?
  • What “counts” as diversity, and why does it matter?
  • What is intersectionality? How does it affect us?
  • What is “covering,” and why is it a problem?
  • What is tokenism, and how can we move past it?

Or as Joe put it:

Powerful statements of commitment to diversity and inclusion matter. But without a clear understanding of what we mean when we say “diversity” or “inclusion,” widespread agreement on how that will affect our daily actions, and a shared sense of responsibility for taking those actions, such statements are ultimately meaningless.

So that’s where we start, with creating the shared understanding necessary for meaningful action. To download your free copy of  Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion, visit http://bit.ly/2peWwP0, no divulging of information about yourself required.

Include Is a Verb

Associations know the research that the Millennial generation that is rapidly becoming the Cover image Include is a Verb whitepapermajority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.

We know that increased diversity and real inclusion produce increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line.

We know that D+I is the right thing to do.

And we tend to have strong statements that reflect all that.

The place we often struggle is with turning our beautifully crafted D+I statements into real change in our staff teams, our volunteer leadership, our memberships, and the professions and industries we serve.

In Include is a Verb: Moving from Talk to Action on Diversity and Inclusion, Sherry Marts, PhD (S*Marts Consulting) and I tackle the challenge of turning associations’ powerful talk into equally impactful walk. We share some key concepts in D+I, discuss what makes the association D+I environment unique and the pros and cons that come with that, and provide concrete steps you can take for yourself, your staff, your volunteers, and your members to become a truly diverse and inclusive organization.

The whitepaper also includes interviews with a DELP mentor/scholar team (Shawn Boynes, CAE and Desirée Knight, CMP) and with Cie Armtead, the current chair of ASAE’s D+I committee; sidebars from noted D+I experts Jessica Pettitt, Joan Eisenstodt, and Joe Gerstandt; and case studies of three associations that are doing outstanding D+I work for the audiences they serve (the Association for Women in Science, the Entomological Society of America, and the Geological Society of America).

I’ll be blogging about the whitepaper for the rest of the week, highlighting some key findings and action steps you can take, but in the meantime, I invite you to download your free copy at http://bit.ly/2peWwP0 – we don’t collect any data on you to get it, and you won’t end up on some mailing list you didn’t ask for. We just use the bit.ly as an easy mechanism to count the number of times it’s been downloaded.

And don’t forget to check out the other FREE Spark whitepapers, too:

This Is Not a Good Look for Us

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. We’re trying all kinds of things – changing our membership tiers, dues structures, and value propositions; changing our volunteer offerings and opportunities; changing our work and office cultures – to try to attract young people and keep them involved.

Fortunately, there’s a ton of research on this generation – Pew, Project New America, the US government’s Corporation for National and Community Service’s Volunteering in America reports, etc. – and we’re using that research to figure out how to revitalize our organizations to draw them in.

Millennials share many attitudes that differ from their elders. One of the largest differences is around the role the government should play in protecting the environment and preventing climate change. According to a recent Project New America study, 76% of Millennials believe the government should play a larger role in environmental protection, and 69% call for greater involvement preventing climate change.

graph Millennial attitudes on social and economic issues Which makes this recent piece in the New York Times deeply concerning.

The piece addresses regulatory rollbacks under the Trump administration, with a particular focus on environmental rollbacks. I quote:

In many cases, records show that the changes came after appeals by corporate lobbyists and trade association executives…”

I know – and you know – that the majority of associations are not out there lobbying to allow their members to trash the environment for short-term economic gains. But we all also know that there are some bad actors, too.

ASAE has put an enormous amount of resources – time, money, energy – into the Power of A campaign and Associations Advance America, highlighting the good work we do in the world, like responding to the Ebola crisis or providing support for military caregivers.

And then the US Chamber’s Tom Donohue comes out and says, “After a relentless, eight-year regulatory onslaught that loaded unprecedented burdens on businesses and the economy, relief is finally on the way,” to the Times.

I worry that this is going to give our industry a huge black eye generally – “we don’t care who we screw, as long as it’s good for our industry” – is going to undo the good work ASAE has been doing highlight the good associations do in the world, and will make our already challenging task of recruiting and retaining young members and staff even more difficult.

Image found here.

 

Letter to ASAE – ASAE’s Response

ASAE has officially responded to those of us who expressed concern about the association industry response to the 2016 Presidential election.

Thanks to John Graham and Scott Wiley for allowing me to publicly share their response to the letter that was published on this blog on November 21.

Click through to view the PDF of that communication.

My thoughts:

  • I appreciate the fact that ASAE took the time to respond officially.
  • I also appreciate the fact that ASAE’s response includes a re-statement of the association’s commitment to diversity and inclusion,
  • I commend ASAE for their ongoing work lobbying against the “bathroom bill” in Texas.
  • I am disappointed that ASAE did not address any of the specific requests the author group had made, such as calling on Donald Trump to renounce his divisive rhetoric and the attacks on various groups that have been made – and are continuing to be made – by his supporters, appointing an ombudsman to address questions about issues that might arise from Mr. Trump’s divisive policies, and instituting a more transparent process for forming advocacy and public policy positions.

Should ASAE wish to pursue any of these requested actions, I believe I speak for the entire original author group when I say that we stand ready to assist in any way that we can.

 

Associations and Trump’s Travel Ban

Refugees are welcome here sign

Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect.

People with valid entry visas and legal permanent resident status (“green card” holders) were detained at airports across the country. Immigration attorneys flocked to terminals to provide pro bono legal assistance to those detained, and citizens took to the airport terminals and the streets to speak out against this.

This is a crisis for the association industry, as clearly illustrated by the many immediate responses, particularly from STEM associations, who are likely to be some of the first associations profoundly impacted by this order.

The @AssocVoices Twitter account has been doing an excellent job of collecting and disseminating responses from diverse associations like:

Of course, the American Immigration Lawyers Association has been on the forefront of this issue.

Associations need to think about and plan responses for questions that affect us like:

  • Will international attendees be able to come to our US-based conferences?
  • If an international attendee is detained trying to come to your event, what will your association’s response be?
  • Will US-based members who are “green card” holders or here on visas be able to attend conferences we hold outside the US (remember, if they leave they may not be allowed to return)?
  • Will US-based staff who are “green card” holders or here on visas be able to travel internationally for work (remember, if they leave they may not be allowed to return)?
  • Will US-based staff who are “green card” holders or here on visas be able to travel to their home countries to visit family or friends (remember, if they leave they may not be allowed to return)?
  • If members or staff are prevented from re-entering the US after leaving for association-related business, what will your association’s response be?

Edited to add: Ann Feeney, CAE added the following excellent questions during a discussion of this topic on ASAE’s Collaborate community (login required):

Situational awareness

  • What sources are you using for ongoing information? Are there any outside the mainstream news (e.g. law professors, specialty organizations) that you’d strongly recommend?
  • If you’re planning to get professional counsel on the topic, from whom?

Expansion of the list of countries

  • Are you also creating contingency plans for the inclusion of other countries on the list? If so, which? (Some of the countries that I’ve seen mentioned in the context of expansion are Egypt, Indonesia, the Chechen-majority parts of Russia, Saudi Arabia, Turkey, eastern Turkey, and the UAE. Alphabetical order, not frequency of mention.)

Conferences

  • Are you adjusting conference attendance projections? If so, is this solely for the countries on the list or are you assuming that other international attendees may be deterred from traveling?
  • Are you talking to conference venues or service providers about options for remote attendance? If so, how would you handle pricing and subsequent revenue forecasts and modeling?

Staff

  • The ethics of diversity and inclusion, as well as the law, call for hiring regardless of national origin, but is the ability to travel freely to any country a key job requirement for any positions? If so, what are the legal and ethical ramifications of taking nation of origin into consideration for hiring?

Recruitment and retention

  • What are the ramifications for board recruitment and retention? For other volunteers?

Communications

  • How are you communicating to stakeholders, given the rate of change about these executive orders, their interpretation, and the legal challenges? Interjecting a personal note,  I’ve personally often found that a tremendous challenge during any times of very rapid change–how do you balance keeping people informed and not over-informing, and providing information in a timely fashion and having to retract earlier information that’s no longer applicable.

What is your association planning by way of response? What is your crisis plan for this?

Edited to add: ASAE has signed onto a letter, prepared jointly by a variety of science organizations, directly opposing the ban.

As of February 9, 2017, the Ninth Circuit Court of Appeals has ruled against the Trump administration (PDF), leaving the stay against the executive order in place.

Further Election 2016 Association Industry Responses

ASAE has posted further clarification of their position on the incoming administration.

While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity and inclusion…,” I believe it to be, overall, an inadequate response.

I should note that ASAE’s response was published before the Letter to John Graham and Scott Wiley came out on Monday, November 21. So it, of course, is not a direct response to that letter. However, ASAE offers nothing by way of specifics as to how we will go about protecting those who are most at risk among our own employers, our members, and other audiences we serve.

Reasonable people of good will can disagree vigorously on policies that impact both business and the public. This disagreement often produces compromise policies that are superior to the original positions of either side.

However, questioning the fundamental rights and full humanity of our fellow citizens and of the citizens of the world is a moral issue around which there can be no compromise.

My co-authors/co-signers may also wish to weigh in with their thoughts, but I remain firm in my position that ASAE needs to take specific steps to:

  • Ask Mr. Trump to repudiate his rhetoric that is in direct violation of our pillar on diversity and inclusion.
  • Ask Mr. Trump to denounce the hate crimes, attacks, and violence that are being perpetrated by his supporters in his name.
  • Appoint an ombudsman.
  • Pledge to increase transparency around and community involvement in how political and policy-related decisions are made.

Among the other specific steps the letter’s authors requested.

MANY associations are taking strong positions that manage to balance pledging cooperation without compromising on their core principles or attempting to normalize behavior and rhetoric that should not be normalized. The SocialFish blog has an excellent post listing and quoting excerpts from some of those statements, and, as I noted yesterday,  associationvoices.com is collecting more. I urge you to follow @assocvoices on Twitter to keep abreast of that conversation and, if your association has issued a statement, to email it to associationvoices@gmail.com for inclusion in the project.

 

 

Association Industry Response to the Election

As you may have seen in Associations Now Online, ASAE recently signed onto a National Association of Manufacturers-organized letter of support to President-Elect Trump.

While this has been common practice in previous presidential elections and while this letter was arranged before the election to be sent regardless of which candidate won, several of your colleagues were dismayed by the tone of the letter, as many of Mr. Trump’s statements on the campaign trail and some of his actions since the election are in direct violation of ASAE’s “pillar” statement on diversity and inclusion.

We have written a letter to ASAE CEO John Graham and board chair Scott Wiley, expressing our concerns and asking ASAE to take seven specific actions. While we, as an industry, do need to remain engaged in the political process regardless of who is leading it, these actions are intended to ensure we remain true to our core principles at the same time.

Many of you will not agree with us – and that’s OK.

Many of you will agree with us, but, because of your position in our industry or because of the industry your association represents, will not feel that it’s appropriate for you to sign on to the letter – and that’s OK too.

If you would like to do something, here are some options:

  1. Read the letter.
  2. Sign onto the letter.
  3. Share this blog post or the link to the letter (http://getmespark.com/letter-to-john-graham-and-scott-wiley/) with your colleagues.
  4. Speak out in your own words on social media (don’t forget to use the hashtag #assnchat).
  5. Contact John Graham directly to express your concerns at 202.626.2741 or jgraham@asaecenter.org.
  6. Think about what cause is most important to you – freedom of religion, freedom of the press, climate change, immigration, mass incarceration, women’s reproductive rights – and donate or volunteer your time (or both) accordingly.
  7. Share your association’s story via a new project that’s just launching, associationvoices.com. Email associationvoices@gmail.com to tell your own stories about how your association is taking action to support diversity and inclusion, defend the first amendment, or benefit society as a whole.