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Category Archives: management

What REALLY Drives Success for Your Association?

Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with … Continue reading

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I’ve Looked at RFPs from Both Sides Now – Part 2

Reposting this (slightly edited) Thanks for Playing classic, because this topic has come up recently on ASAE’s Collaborate online community. Clients aren’t the only ones who could use some advice to make the Request for Proposal (RFP) process go more … Continue reading

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I’ve Looked at RFPs from Both Sides Now

Reposting this (slightly edited) Thanks for Playing classic, because this topic has come up recently on ASAE’s Collaborate online community. In 18+ years in association management, I’ve been on both sides of the Request For Proposal process more times than … Continue reading

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Turning Good Ideas Into Action

Looking to increase your association’s revenue? Growth can come about either through acquiring new customers/members or increasing sales to existing customers/members. And you can sell either existing programs, products, and services or new programs, products, and services. In short, Ansoff’s … Continue reading

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Review: When Millennials Take Over

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”  I recently had the opportunity to read a review copy of When Millennials Take Over, a new book by Jamie … Continue reading

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Farewell, Associations 101

For the past two years, Spark, in partnership with Scott Oser Associates and Peach New Media, has sponsored the free Associations 101 monthly webinar series: “10 tips in 20 minutes” on a variety of topics, designed to provide a quick … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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What I’m Reading

Committees can still provide valuable volunteer opportunities for your members, as long as the work they’re doing is meaningful. Annoyed about Facebook’s ever-increasing page rank changes? Eight tips to fight back (one of which is “quit relying on Facebook for … Continue reading

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Learning More About Evidence-Based Decision Making

Final day of whitepaper release week! Co-author Peter Houstle and I did a sneak peek webinar with the Association Resource Center last week, and the recording is now available. So if this week’s blog posts haven’t been enough for you, … Continue reading

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