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Category Archives: marketing

Webinar: Growth Strategies from Top Fundraisers

Have you ever wondered how some charitable organizations get major donors to write those five-figure checks? Or, how they manage to attract all those millennials to volunteer? Or, how they put together those beautiful, emotionally-compelling, multi-channel, integrated-end-of-year campaigns? Join me … Continue reading

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Don’t Get Lazy!

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s … Continue reading

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Reduce Barriers to Entry

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your … Continue reading

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Your Baby Is Ugly

One of the great things about being a consultant is that we get to tell people when their baby is ugly without them getting mad at us – hey, they’re PAYING us to tell them when their baby is ugly. … Continue reading

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Treat Members Equitably Not Equally

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to … Continue reading

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Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not … Continue reading

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Membership 101: Ladders of Engagement Revisited

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of … Continue reading

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Membership 101: The Welcome Series

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to … Continue reading

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Membership 101: Why Did They Join?

My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association?  The answer was: by studying your data. Data can tell you when is the right time to … Continue reading

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Membership 101: How Do I Know When To Ask?

My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you know when is the right … Continue reading

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