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Category Archives: membership

Membership 101: Why Did They Join?

My last membership 101 blog post addressed the question: how do I know when it’s time to ask a prospect to join my association?  The answer was: by studying your data. Data can tell you when is the right time to … Continue reading

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Membership 101: How Do I Know When To Ask?

My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you know when is the right … Continue reading

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Membership 101: Ladder of Engagement

As I discussed in the last post in this series, membership is all about relationship building. The mechanism you use to build that relationship is the ladder of engagement. Simply put, just like you wouldn’t ask someone to marry you … Continue reading

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Membership 101: Lead Generation

Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please tell me that somebody gets … Continue reading

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Membership 101: Recruitment versus Retention versus Renewal

Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first place. It’s at least partially … Continue reading

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Membership 101: MVP

Not Most Valuable Player, Member Value Proposition  It may seem obvious to say this, but people have to choose to join your association. What are their other options? Join a competitor non-profit Join a competitor for-profit (yes, there are for-profit … Continue reading

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Launching: Membership 101 Series

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to … Continue reading

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Where are the YPs?

“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. … Continue reading

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What Really Worked in 2016?

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading

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What Will 2017 Hold?

Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online … Continue reading

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