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Category Archives: membership

Where are the YPs?

“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. … Continue reading

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What Really Worked in 2016?

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading

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What Will 2017 Hold?

Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online … Continue reading

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Is Growth Necessarily Good?

For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily. First of all, to quote … Continue reading

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Do You Know How to Be A Member?

YAY! You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself: does your new member know … Continue reading

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What Is Your “Customer Journey”?

Reading a recent article in the Harvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial … Continue reading

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Turning Ideas into Reality

Also known as “the hard part.” I’ve been working with an association lately where the focus of the engagement is on transforming the organization. I’m specifically working with them on a membership transformation, but a piece of that is looking … Continue reading

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Engagement: It’s Not About You

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the … Continue reading

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Recruit the Whole Person

I was recently chatting with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board) about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically … Continue reading

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Retention is a Relationship

And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and … Continue reading

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