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Category Archives: presentations

Education to Employment #AMA

What are you doing Wednesday, February 1 at 12:30 pm ET? If your answer is “eating lunch,” or “nothing much,” I have a better option for you. Shelly Alcorn and I will be hosting an Ask Me Anything (aka “AMA”) … Continue reading

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Catch Spark at #ASAE16

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14 Deep Dive: The Lean Startup Changes Everything, Tuesday, August … Continue reading

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Collaborate LARP at #ASAE15

Many association executives are familiar with ASAE’s online member community, Collaborate. In just under two weeks, at the 2015 ASAE Annual Meeting in Detroit, I’ll be facilitating a session called “Request and Re-gift.” It’s based on 2014 annual meeting opening … Continue reading

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Volunteers Have Changed – Have You?

You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the … Continue reading

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Membership Marketing on a Shoestring Budget, NAHB-Style

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the … Continue reading

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Getting Your Donors (Members?) To Fall In Love

I often find that the cause-oriented/fundraising nonprofits do some awesome stuff associations could and should learn from. Case in point: this fantastic presentation by Big Duck‘s Farra Trompeter on getting your donors to fall in love with you. Getting your … Continue reading

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2014 Internet Report

It’s the annual awesomeness from Mary Meeker. This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104 My top takeaways include: Although growth is slowing in other … Continue reading

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ISO Your Membership and Marketing Materials

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Aplebaum, who facilitated a similar session at last year’s summer CESSE conference that everybody … Continue reading

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Need to Create Visuals?

We all do, and most of us who aren’t professional designers aren’t doing to spring for InDesign. Fortunately, there are a bunch of free resources out there for normal non-designer folks like us, who just don’t want our websites and … Continue reading

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Marketing on a Shoestring Budget: Crowdsourced Tips!

We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular … Continue reading

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