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Category Archives: social media

2016: An Association Blogging and Podcasting Odyssey

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d … Continue reading

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Come Chat about Member Engagement

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really … Continue reading

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Review: When Millennials Take Over

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”  I recently had the opportunity to read a review copy of When Millennials Take Over, a new book by Jamie … Continue reading

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Matching Your Channel to Your Audience

One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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Always the Last to Know: Essential Tools for Social Media Marketers

Razor Social has prepared a terrific infographic that lays out their top 29 tool recommendations for social media marketers. They graciously allow people to embed it, so here you go:   Courtesy of: RazorSocial   You really need to visit … Continue reading

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What I’m Reading

Committees can still provide valuable volunteer opportunities for your members, as long as the work they’re doing is meaningful. Annoyed about Facebook’s ever-increasing page rank changes? Eight tips to fight back (one of which is “quit relying on Facebook for … Continue reading

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What I’m Reading

If branding is all about stories (and it is), do you know what stories your members want told? Is Twitter starting to fade? Could Microsoft be the one to crack the virtual assistant code? Big data privacy concerns: the law … Continue reading

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What I’m Reading

The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member community? Maggie … Continue reading

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