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Category Archives: strategy

Catch Spark at #ASAE16

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14 Deep Dive: The Lean Startup Changes Everything, Tuesday, August … Continue reading

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Seven Keys to Marketing Success

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: … Continue reading

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Don’t Forget the Debrief!

Sometimes I think the most useful service I perform as a consultant has nothing to do with conducting stakeholder interviews or running focus groups or digging through background materials or doing secondary research or creating kick-ass strategies or even more … Continue reading

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What I’m Reading

Great article on teen behavior on “social” channels.  (h/t to Maddie Grant) Feeling complacent? Try a little “mental confusion.” Associations Now asks: is it time to dump “strategic planning“? (One, here’s a link to Anna Caraveli’s original piece the AN … Continue reading

Posted in blog roundup, generations, innovation, leadership, membership, strategy, volunteering | Tagged , , , , , , , , , , , | Leave a comment

The Consultant and the Association Exec Should Be Friends

Eons ago (actual time: four years), I wrote two blog posts on the topic of consulting and RFPs. They’re still among my most popular posts ever. I got thinking about this topic again recently for a few reasons: I just … Continue reading

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What I’m Reading

Big data, the quantified self, predictive apps, personal analytics and privacy (yes, they’re all related). The innovation matrix, and is post-Jobs Apple in trouble (also related)? What can we learn from successful educators to make us better staff people, better … Continue reading

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Novelty for Novelty’s Sake

As associations, we have to be wary of “we have always done it that way.” And if you read this blog regularly, you know that I rail against unwillingness to change pretty frequently. I would count myself as strongly pro … Continue reading

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Is It Time for a New Model of Membership?

I recently spoke on this topic as part of the April Alexandria Brown Bag focusing on Grassroots Membership Strategies, where I shared the story of my fab client the American Medical Student Association. About a year ago, they switched to … Continue reading

Posted in innovation, membership, strategy | Tagged | 5 Comments

Strategic Planning v. Strategic Thinking

Lots of chatter about strategy and strategic planning on the ASAE Collaborate groups recently, with lots of people throwing around lots of VERY IMPORTANT sounding terms. Me, I like simplicity. To quote the Eaglet from Alice in Wonderland: “I don’t … Continue reading

Posted in innovation, leadership, strategy | 2 Comments

What I’m Reading

Big week = short list. What can you do? What are – and aren’t – you willing to sacrifice for work? Seemingly unsolvable problem? Get the hell out of Dodge. Want progress? Joe Gerstandt says you better be ready to … Continue reading

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