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How Does Risk Relate to Strategy?

From the new Spark whitepaper, Risk: The Missing Link Connecting Strategy to Implementation, co-authored with Jamie Notter (JamieNotter.com) and Leslie White (Croydon Consulting):

Risk management is an intrinsic part of strategic thinking. When considering a strategy, you must first determine whether that strategy aligns with your risk appetite…The biggest challenge associations face in establishing a culture of strategic risk management is to get people comfortable thinking and talking about what could go wrong—or right—on the way to realizing your excellent new ideas. The key is to match your risk exposure to your risk appetite, while not undervaluing potential lost opportunity.

Like what you read? Want more? Download your free copy at http://bit.ly/MJ5oo8.

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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