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Fun Facts about Mobile Marketing

We all know we should be doing it, and some of us are. Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts:

The items I think are most important for associations include:

  • 25% of Americans access the Internet ONLY through their mobile devices. Does your association’s website render correctly on mobile devices? Are you ecommerce functions mobile-friendly?
  • Still not convinced? 9 out of 10 mobile searches lead to action (7 of 10 within ONE hour), and more than 50% lead to purchases.
  • 76% of smartphone owners use location-based check-in. What might that mean for your next annual meeting?
  • The majority of people under 35 own and use smartphones. How might that impact your young professional programs and outreach?
  • 1 in 10 Americans have texted a charitable donation from their phones. Do you do fundraising? Have you considered trying a mobile/SMS campaign?

Posting’s been a little slow this week because I’ve been hard at work on the next TWO whitepapers that will be coming out from Spark Consulting this spring: one on risk and strategic decision making for senior teams (with Jamie Notter and Leslie White), the other on evidence-based decision-making in associations (with Peter Houstle). I’m really excited about both of them, and they should both be out in the March-ish time frame.

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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