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Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., the AICPA and the American Nurses Association have basically zero overlap in audiences). But there are some areas where we lag, and where other industries, say charitable fundraisers, do things better than we do.

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Written with Sohini Baliga, a communications expert from the charitable fundraising world who’s recently come over to the association side of non-profits, Steal Like a Fundraiser addresses three major areas where charities are innovating and shares their secrets of success:

  • Building relationships with donors at all levels, with a special focus on major donors, and how that relates to membership relationship building and management
  • Creating and running outstanding campaigns
  • Attracting Millennial/young professional supporters

The whitepaper also features contributions from Beth Kanter, John Haydon, and Shonali Burke and case studies from:

I’ll be blogging about the whitepaper for the rest of the week, highlighting some key findings and action steps you can take, but in the meantime, I invite you to download your free copy at http://bit.ly/2A4zvEs – we don’t collect any data on you to get it, and you won’t end up on some mailing list you didn’t ask for. We just use the bit.ly as an easy mechanism to count the number of times it’s been downloaded.

And don’t forget to check out the other FREE Spark whitepapers, too:

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This entry was posted in Feature Story, fundraising, marketing, membership, whitepaper, young professionals and tagged , , , . Bookmark the permalink.

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