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Tag Archives: AMS

What I’m Reading

On goofing off for fun and profit. Jamie Notter on what to take away from the demise of Google’s 20% time. Crowdsourcing leads to dramatic progress in sentiment analysis, a key ingredient to social media success. By now you’ve no … Continue reading

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What I’m Reading

“…after forty years of intensive effort, the work-life frontier looks grim” (ouch) What do you believe? Are you willing to put it out there as publicly as Joe Gerstandt? Beware an over-reliance on numbers; they’re more fallible than you think. … Continue reading

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AMS, CRM, and “So Now What?”

This is the final post of launch week for the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: We’ve looked at CRM as an approach, CRM as software, how AMS and CRM are alike and different, … Continue reading

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AMS v. CRM

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: The once distinct line between AMS and CRM is blurring. CRM systems are increasingly able to integrate with third party solutions to provide additional functions, social … Continue reading

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CRM: The Software

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: Now that we’re on board with CRM the concept, what about CRM the software? One of the major differences between CRM software and other types of … Continue reading

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CRM: The Philosophy

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: CRM, properly understood, supported, and implemented, helps us manage customer (member and non-member) relationships in a coordinated way across our associations so that every staff member … Continue reading

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Announcing: Member Relations

I’m excited to launch the second Spark whitepaper – Member Relations: An Association-Centric Approach to Customer Relationship Management, which, with the assistance of George Breeden and Tom Lehman, I recently completed. This week, I’ll be blogging about the contents of … Continue reading

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MUSE Revisited: It’s Not You, It’s Me – Learning to Love Your AMS

Another post in my irregular but continuing series re-posting my articles from RSM McGladrey’s MUSE enewsletter…. Remember how excited you were by the unlimited possibilities of your shiny new Association Management System? What would your staff say now? “We hate … Continue reading

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