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Tag Archives: Anna Caraveli

Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

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What Is Your “Customer Journey”?

Reading a recent article in the Harvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial … Continue reading

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Moving from Inside-Out to Outside-In

Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff … Continue reading

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You Engage By Being Engaging

Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff … Continue reading

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Recapping the Outside-In Engagement #Assnchat

Anna Caraveli (The Demand Networks) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In (download your free copy at … Continue reading

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Come Chat about Member Engagement

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really … Continue reading

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Can We Talk Member Engagement?

As part of the release of the new Spark/The Demand Networks whitepaper, Leading Engagement from the Outside-In, co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series. The free recording is now available: In the … Continue reading

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Leading Engagement from the Outside-In

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand Networks), the whitepaper tackles the … Continue reading

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Are You Ready to Lead REAL Engagement?

The Spark blog has been a little quiet lately because I’ve been working on an exciting project with Anna Caraveli (The Demand Networks). Yes, the next Spark whitepaper is about to launch! Associations have been talking a lot about engagement … Continue reading

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What I’m Reading

More on the information overload discussion, this time from Steve Drake. He has a different perspective, and quotes some great sources (like John Haydon and Copyblogger). Anna Caraveli debunks some of the myths of membership engagement. Public and private communities: … Continue reading

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