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Tag Archives: ASAE

Giving Tuesday Thoughts

#GivingTuesday is not a huge thing in associations – although the ASAE Foundation has done some nice work on social media drawing attention to their donors today (more than directly asking for donations). But it’s ENORMOUS for fundraising/cause-oriented organizations. It … Continue reading

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Volunteers Have Changed – Have You?

You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the … Continue reading

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Three Keys to Inspire New Ideas from Staff

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. I recently … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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Friday Top 5

Lots of guest blogging and interviews lately (which is why the Spark blog has been relatively quiet), so today’s Top 5 is the Top 5 Places OTHER than getmespark.com you can read Spark lately: Decisions, Decisions (Association Subculture, Shelly Alcorn) … Continue reading

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ISO Your Membership and Marketing Materials

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Aplebaum, who facilitated a similar session at last year’s summer CESSE conference that everybody … Continue reading

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Mission Driven Volunteer Q&A

During our February 27 Higher Logic Learning Series webinar on The Mission Driven Volunteer, there were several questions Peggy Hoffman and I didn’t have time to answer. That’s not cool! So we answered them for this blog post. What is … Continue reading

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Mission Driven Volunteering revisited

As you may recall, Peggy Hoffman and I came out with a whitepaper, The Mission Driven Volunteer last fall. Our thesis is: Associations’ current model of volunteering is broken. Standing committees value form and position over function and effectiveness. They … Continue reading

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Friday Top 5

I had the opportunity to deliver ASAE’s Membership Development course as part of Association Management Week with Lauren Hefner on Wednesday. It’s pretty much 101-level content, but sometimes it’s really useful to be reminded of the basics. The top five … Continue reading

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