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Tag Archives: Associations Now

Membership 101: Recruitment versus Retention versus Renewal

Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get┬ápeople in the door of your association in the first place. It’s at least partially … Continue reading

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Where are the YPs?

“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. … Continue reading

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Is Growth Necessarily Good?

For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily. First of all, to quote … Continue reading

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Three Keys to Inspire New Ideas from Staff

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. I recently … Continue reading

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What I’m Reading

Do you know the content marketing 4-1-1? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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What I’m Reading

Committees can still provide valuable volunteer opportunities for your members, as long as the work they’re doing is meaningful. Annoyed about Facebook’s ever-increasing page rank changes? Eight tips to fight back (one of which is “quit relying on Facebook for … Continue reading

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Friday Top 5

Lots of guest blogging and interviews lately (which is why the Spark blog has been relatively quiet), so today’s Top 5 is the Top 5 Places OTHER than getmespark.com you can read Spark lately: Decisions, Decisions (Association Subculture, Shelly Alcorn) … Continue reading

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What I’m Reading

If branding is all about stories (and it is), do you know what stories your members want told? Is Twitter starting to fade? Could Microsoft be the one to crack the virtual assistant code? Big data privacy concerns: the law … Continue reading

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Let Your Member Data Show You the Way

Associations Now recently did a story on my awesome client NICSA and the new membership model project we worked on together last summer. They’ve graciously given me permission to share it. How one association unbundled some of its benefits and … Continue reading

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