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Tag Archives: Beth Brodovsky

Letting Go for 2018

I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why?   My … Continue reading

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What Really Worked in 2016?

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One … Continue reading

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What’s Your Marketing Resolution for 2016?

I’m totally stealing this idea from smartie Beth Brodovsky, who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start … Continue reading

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Rethinking What It Means to Be a Member

A few months ago, I had a chance to sit down (virtually) with Beth Brodovsky and talk about what’s changing in membership relationships. The podcast is out! Some of the key points include: Not all members are created equal, and … Continue reading

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