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Tag Archives: Big Data

What I’m Reading

If branding is all about stories (and it is), do you know what stories your members want told? Is Twitter starting to fade? Could Microsoft be the one to crack the virtual assistant code? Big data privacy concerns: the law … Continue reading

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Learning More About Evidence-Based Decision Making

Final day of whitepaper release week! Co-author Peter Houstle and I did a sneak peek webinar with the Association Resource Center last week, and the recording is now available. So if this week’s blog posts haven’t been enough for you, … Continue reading

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Data, Experience and the Scientific Method

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: So once you’ve got the data, are you all set? Nope. Data is a necessary component of making smart, evidence-based decisions, … Continue reading

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Getting Ready to Use Data

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: What are the things you need to do to get ready to use your data? Address your data quality issues. Measure … Continue reading

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Big Data = Big Opportunity

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: Ultimately, Big Data supports innovation and allows us to do predictive marketing. Why is that? With Big Data: More data is … Continue reading

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Evidence-Based Decision Making for Associations

I’m excited to share the launch of the fifth whitepaper in the ongoing Spark whitepaper series, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations.  Co-authored with Peter Houstle (Mariner Management), the whitepaper tackles the question: how can associations … Continue reading

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What I’m Reading

The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member community? Maggie … Continue reading

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Free Webinar: Getting to the Good Stuff

Peter Houstle (Mariner Management) and I are just about to release a NEW whitepaper on Evidence-Based Decision Making for Associations. It will formally drop next week, but you can get a preview this week via the YourMembership.com FREE webinar series. … Continue reading

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What I’m Reading

More on the information overload discussion, this time from Steve Drake. He has a different perspective, and quotes some great sources (like John Haydon and Copyblogger). Anna Caraveli debunks some of the myths of membership engagement. Public and private communities: … Continue reading

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What I’m Reading

Tips for emerging association professionals from Shelly Alcorn and KiKi L’Italien. The real reason associations don’t innovate? According to Eric Lanke, it’s because we don’t really know our members very well. Free, easy tips to improve your staff members’ days. … Continue reading

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