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Tag Archives: CRM

What I’m Reading

It’s trends time. Associations Now looks at what’s in and out for associations in 2014. An association-centric take on the most common – and commonly broken – New Year’s resolutions. Jamie Notter encourages us to forget about “values” and think … Continue reading

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AMS, CRM, and “So Now What?”

This is the final post of launch week for the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: We’ve looked at CRM as an approach, CRM as software, how AMS and CRM are alike and different, … Continue reading

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AMS v. CRM

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: The once distinct line between AMS and CRM is blurring. CRM systems are increasingly able to integrate with third party solutions to provide additional functions, social … Continue reading

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CRM: The Software

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: Now that we’re on board with CRM the concept, what about CRM the software? One of the major differences between CRM software and other types of … Continue reading

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CRM: The Philosophy

From the new Spark whitepaper, Member Relations: An Association-Centric Approach to Customer Relationship Management: CRM, properly understood, supported, and implemented, helps us manage customer (member and non-member) relationships in a coordinated way across our associations so that every staff member … Continue reading

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Announcing: Member Relations

I’m excited to launch the second Spark whitepaper – Member Relations: An Association-Centric Approach to Customer Relationship Management, which, with the assistance of George Breeden and Tom Lehman, I recently completed. This week, I’ll be blogging about the contents of … Continue reading

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