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Tag Archives: engagement

Engagement: It’s Not About You

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the … Continue reading

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Moving from Inside-Out to Outside-In

Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff … Continue reading

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You Engage By Being Engaging

Anna Caraveli (The Demand Networks) and I recently had the chance to sit down with Justin Burniske (fusionSpan) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In, for the Small Staff … Continue reading

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Come Chat about Member Engagement

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really … Continue reading

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Can We Talk Member Engagement?

As part of the release of the new Spark/The Demand Networks whitepaper, Leading Engagement from the Outside-In, co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series. The free recording is now available: In the … Continue reading

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Leading Engagement from the Outside-In

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Co-authored with Anna Caraveli (The Demand Networks), the whitepaper tackles the … Continue reading

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Are You Ready to Lead REAL Engagement?

The Spark blog has been a little quiet lately because I’ve been working on an exciting project with Anna Caraveli (The Demand Networks). Yes, the next Spark whitepaper is about to launch! Associations have been talking a lot about engagement … Continue reading

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What I’m Reading

Jeff Hurt offers sound advice for improving your conference breakouts. Talk about a change of pace: why you should run your business like a nonprofit. Shelly Alcorn points out that a lot of people don’t trust associations, and maybe they … Continue reading

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What is the Donor Funnel?

And what does it have to do with associations? The donor funnel is another way of thinking about the ladder of engagement, which are both about forming and nurturing relationships with your prospects. John Haydon recently posted a terrific short … Continue reading

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You Have to Woo Them

During my weekly project call with a client earlier this week, we were talking about the fact that it’s time to move to “phase two” of our engagement. We’ve already done a lot of good work addressing things that were … Continue reading

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