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Tag Archives: Guillermo Ortiz de Zarate

Are You Ready to SURGE?

I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt … Continue reading

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Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

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Catch Spark at #ASAE16

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14 Deep Dive: The Lean Startup Changes Everything, Tuesday, August … Continue reading

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A Lean Startup Conversation

Guillermo Ortiz de Zarate and I recently had the chance to sit down with Rick Rutherford of Yourmembership.com to talk in a little more detail about some of the ideas raised in our new whitepaper, Innovate the Lean Way. Our … Continue reading

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Talking About the Lean Startup

In keeping with what’s becoming a regular practice when I release a new Spark whitepaper, I recently had the opportunity to present a webinar for the Yourmembership.com Thought Leader series on Innovate the Lean Way, which I co-authored with Guillermo … Continue reading

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The Lean Startup Changes Everthing

I’m excited to share the launch of the seventh whitepaper in the ongoing Spark whitepaper series, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. The whitepaper addresses a simple (but not necessarily easy) concept. To quote … Continue reading

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Innovate the Lean Way

“There’s no bigger waste than investing resources working on the wrong thing.” Guillermo Ortiz de Zarate, Director, Information Systems, National Council of Architectural Registration Boards (NCARB) Given associations’ tight resources, we can’t afford to waste time pursuing the wrong thing. … Continue reading

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