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Tag Archives: Harvard Business Review

Is Growth Necessarily Good?

For membership associations, total membership count tends to be one of the key pieces of data we report to our senior leadership, our Board, and often publicly. And up is always better, right? Not necessarily. First of all, to quote … Continue reading

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What Is Your “Customer Journey”?

Reading a recent article in the┬áHarvard Business Review on the topic of “customer journeys” got me thinking about their role in the association space. What is a “customer journey”? The example HBR used was of a solar company. Their initial … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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What I’m Reading

Trends for 2014, via Shelly Alcorn/CalSAE. Are we really becoming an economy of free agents? Maybe not. How to gain confidence (as a freelancer, but I really think it applies to everyone). Outstanding advice on writing from Kurt Vonnegut (who … Continue reading

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What I’m Reading

Eric Lanke on finding the courage to experiment and beta test. Job hunting? I don’t know about you, but I’ve always found writing the cover letter to be pretty much the worst part of what is generally a bad experience … Continue reading

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Innovate Like DARPA

DARPA, the Defense Advanced Research Projects Agency, is known for innovation. Aside from being the people who invented the Internet (thanks, in part, to legislation sponsored and funding secured by Al Gore when he was a Senator), they also invented … Continue reading

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What I’m Reading

Association professionals know – or at least, we should know – that lapsed members are our best sources of growth. Jeffrey Cufaude asks: what – if anything – are you doing to bring them back? The 10 worst reasons to … Continue reading

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What I’m Reading

Excited about open innovation (aka crowdsourcing)? Remember one thing: “creative people don’t follow the crowd,” so you need to think carefully about what you’re really trying to accomplish. Frustrated by the 90/10 rule? You need to spend more time thinking … Continue reading

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Getting Lean

Is it just me, or is lean process trending? I recently read a great Harvard Business Review article on the lean startup. According to HBR, lean: …favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional … Continue reading

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Association Alumni Networks

I was recently reading an article in Harvard Business Review on the changing employer-employee relationship. The main point of the article, to quote, is: The time has come, we [authors Reid Hoffman, Ben Casnocha, and Chris Yeh] believe, for a … Continue reading

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