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Tag Archives: John Haydon

Your Baby Is Ugly

One of the great things about being a consultant is that we get to tell people when their baby is ugly without them getting mad at us – hey, they’re PAYING us to tell them when their baby is ugly. … Continue reading

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Steal This Idea!

If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers. We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not … Continue reading

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What I’m Reading

Quick list – there’s been lots of good stuff lately, but I’m sharing most of it via my Twitter feed these days. Great post from John Haydon about the human factors that influence email open rates (hint: it should be … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

Posted in blog roundup, branding, communication, conferences, innovation, management, marketing, membership, social media | Tagged , , , , , , , , , , , , | Leave a comment

What I’m Reading

The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member community? Maggie … Continue reading

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What I’m Reading

Shelly Alcorn is hammering the “associations needs to position ourselves to fill the growing gap colleges and universities are leaving” topic again, and she’s not wrong. Is your association ready for the visual revolution? “Oh, he’s just lucky.” Maybe not. … Continue reading

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What is the Donor Funnel?

And what does it have to do with associations? The donor funnel is another way of thinking about the ladder of engagement, which are both about forming and nurturing relationships with your prospects. John Haydon recently posted a terrific short … Continue reading

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What I’m Reading

More on the information overload discussion, this time from Steve Drake. He has a different perspective, and quotes some great sources (like John Haydon and Copyblogger). Anna Caraveli debunks some of the myths of membership engagement. Public and private communities: … Continue reading

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What I’m Reading

Eric Lanke on finding the courage to experiment and beta test. Job hunting? I don’t know about you, but I’ve always found writing the cover letter to be pretty much the worst part of what is generally a bad experience … Continue reading

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What I’m Reading

Experiencing Facebook envy? Turns out, your friends ARE more popular than you (and probably richer and happier, too). The complete guide to LinkedIn etiquette (just in time, too, since there’s been an active conversation about this on ASAE’s Collaborate community … Continue reading

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