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Tag Archives: Peter Houstle

Membership 101: Data, Data, Data

If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need … Continue reading

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Happy Fabulous Five, Spark!

Today marks five years since I launched Spark Consulting. As I look back on the past five years, I have much to be grateful for. Leading that list is all the people who’ve contributed to the success of this Big … Continue reading

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What I’m Reading

Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.) Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last … Continue reading

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Learning More About Evidence-Based Decision Making

Final day of whitepaper release week! Co-author Peter Houstle and I did a sneak peek webinar with the Association Resource Center last week, and the recording is now available. So if this week’s blog posts haven’t been enough for you, … Continue reading

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Data, Experience and the Scientific Method

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: So once you’ve got the data, are you all set? Nope. Data is a necessary component of making smart, evidence-based decisions, … Continue reading

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Getting Ready to Use Data

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: What are the things you need to do to get ready to use your data? Address your data quality issues. Measure … Continue reading

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Big Data = Big Opportunity

From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: Ultimately, Big Data supports innovation and allows us to do predictive marketing. Why is that? With Big Data: More data is … Continue reading

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Evidence-Based Decision Making for Associations

I’m excited to share the launch of the fifth whitepaper in the ongoing Spark whitepaper series, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations.  Co-authored with Peter Houstle (Mariner Management), the whitepaper tackles the question: how can associations … Continue reading

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Free Webinar: Getting to the Good Stuff

Peter Houstle (Mariner Management) and I are just about to release a NEW whitepaper on Evidence-Based Decision Making for Associations. It will formally drop next week, but you can get a preview this week via the YourMembership.com FREE webinar series. … Continue reading

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Fun Facts about Mobile Marketing

We all know we should be doing it, and some of us are. Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner The items I … Continue reading

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