Letter to John Graham and Scott Wiley

Monday, November 21, 2016

John Graham, President & CEO, ASAE

Scott Wiley, Chairman, ASAE

Dear John and Scott:

This letter is a call for meaningful community-wide dialogue and action on behalf of a nation at risk.

One week ago, Associations Now Daily announced that ASAE signed a National Association of Manufacturers (NAM) letter “to the president-elect” expressing a desire to “work productively” with the incoming administration. While we recognize this same letter would have been sent to Secretary Clinton had she prevailed in the Electoral College, many of us read it as an attempt to normalize a candidate who displayed a level of ignorance, intolerance, and indecency unprecedented among modern major party presidential nominees. Mr. Trump ran an intentionally divisive campaign that included:

  • Proposing a religious test for entry to the United States, which is a violation of the First Amendment to the U.S. Constitution. (Since the election, Mr. Trump’s advisors have publicly discussed the implementation of a registry for Muslims, which many see as the precursor to internment.)
  • Indicating that he would require U.S. troops to torture enemy combatants and bomb their non-combatant families, both of which are violations of the Geneva Convention.
  • Bragging about engaging in sexually predatory behaviors without consequence because of his celebrity status, boasts which have since been corroborated by more than a dozen victims.
  • Promising to deport nearly 12 million undocumented immigrants, which would cause great economic cost to the United States and its businesses, and untold human suffering.
  • Openly mocking physical mannerisms of a Pulitzer Prize-winning New York Times reporter who suffers from arthrogryposis, and then denying the incident occurred despite clear-cut video evidence.
  • Threatening to jail his opponent, despite the fact that she has never been convicted of any crime, which is a violation of the Fifth Amendment to the U.S. Constitution.

There is no need to elaborate further. The challenge before us is clear.

 For those of us signing this letter, the most important question is what happens next. On January 20, 2017, a new administration will take office, led by an individual whose character, rhetoric, and policy positions place our country’s most vulnerable populations at even greater risk. These diverse communities include association members, volunteers, and staff who are expecting ASAE to hear their voices at this perilous time. The question is whether ASAE, and by the extension the association community it serves, will choose to listen to those voices and take steps to help protect people who are now under direct threat.

Through this letter, we are asking you and the ASAE Board of Directors to recognize the uniquely dangerous moment at which our country finds itself, and answer our call for community-wide dialogue and action on behalf of a nation at risk. We recommend that ASAE take the following steps:

  • Issue a second letter calling on Mr. Trump to publicly repudiate his divisive rhetoric and policy proposals before Inauguration Day. Consistent with the described process of preparing the NAM letter, we would ask ASAE to seek support for this letter from philanthropic, professional, and trade associations; non-profits; and other organizations across the country.
  • Call on Mr. Trump to forcefully denounce the hateful attacks against women, racial, ethnic, religious, and other minorities that have been made in his name since Election Day as fundamentally wrong and incompatible with our shared American values.
  • Communicate both publicly and privately to elected officials at all levels of government that ASAE and the association community will oppose divisive rhetoric and policies that place the lives of Americans at risk, and create a communications toolkit for individual association members, volunteers, and staff to use as part of their own advocacy outreach.
  • Develop a more transparent and inclusive process of organizational decision-making around ASAE’s advocacy and public policy activities.
  • Appoint an independent ombudsman from outside of the current ASAE organizational structure to whom any association member, volunteer, or staff person can raise concerns, pose questions, or seek advice on how to address the personal or professional issues that may arise from Mr. Trump’s (and his followers’) divisive rhetoric and policies.
  • Work with societies of association executives (SAEs) at the local, state, and regional levels to organize a series of town hall meetings to nurture an open and honest dialogue about the future of our country, with the intention of bringing people from across the political spectrum together as Americans.
  • Integrate into the Power of A campaign and ASAE’s Public Policy efforts a much stronger focus on issues affecting vulnerable populations, and gather and share more information on diversity and inclusion, equity, and social justice concerns.

While none of these measures can fully protect our country’s most vulnerable populations from the power of the Federal government under Mr. Trump’s direction, we believe they will build confidence across the association community in ASAE’s commitment to tolerance, fairness, and decency in our national life, and create new mechanisms for resisting the codification of Mr. Trump’s bigoted belief system into dangerous policies with potentially dire consequences for millions of Americans.

Now is an excellent time to show why associations have always advanced America.

We agree with both the substance and spirit of ASAE’s statement of commitment to diversity and inclusion, which begins with the sentence, “[i]n principle and in practice, ASAE values and seeks diversity and inclusive practices within the association management industry.” In this instance, we ask our association to recognize the urgent need for our profession to work together to take constructive steps on behalf of the entire nation and its people.

There is much discussion today about the long-term relevance of associations. At this uncertain moment in our country’s history, ASAE can demonstrate the significant impact associations can make by taking an unambiguous and just stance to preserve the integrity of the democratic process, protect vulnerable Americans, and defend the future of the American experiment. We hope you will concur and will act decisively for what is right.

Signed:

Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist, Spark Consulting

Sherry A. Marts, Ph.D., President and CEO, S*Marts Consulting LLC

Joan L. Eisenstodt, Chief Strategist, Eisenstodt Associates, LLC, and Past Chair, ASAE Ethics Committee

Jeff De Cagna FASAE, Chief Strategist and Founder, Principled Innovation LLC

Shelly Alcorn, CAE, Principal, Alcorn Associates Management Consulting

Dina Lewis, CAE, President, Distilled Logic, LLC

Mark Alcorn, J.D., M.B.A., Attorney, Alcorn Law Corporation

See who else signed.

Edited: A printed copy of the letter and list of all signatories was mailed to ASAE on Monday, December 12.

What Should Associations Do to Bridge the Education to Employment Gap?

If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address (and I hope you have), the next question is: where do we start?

Shelly and I have some advice to offer:

  • Adopt a strategic approach (which is generally good advice for just about any problem)
  • Conduct ongoing and in-depth workforce analysis (and we have some specific tips how to do that)
  • Clearly define actual competencies needed (stop the “degree as proxy” madness!)
  • Clearly define career pathways
  • Familiarize yourself with new learning technologies
  • Professionalize content delivery (no, it’s not OK to rely on volunteers for everything all the time – you may have to pay some people)
  • Consider certification
  • Create effective alliances (you don’t have to go it alone)

Not sure what that would all look like? Remember that we also provide case studies of associations doing good work in these areas:

  • HR Certification Institute
  • Maryland Association of CPAs
  • National Association of Licensed Practical Nurses
  • Ohio Society of Certified Public Accountants

Find out more about how to do good while doing well in addressing this critical socioeconomic issue by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

The Association Advantage

Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they?

  • Direct connection to employers
  • Experience with certification and credentialing
  • Market opportunity provided by our non-profit status
  • Experience with non-traditional students and learning environments

You can find out  more about how Shelly Alcorn, my co-author, and I think associations can leverage these unique skills by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

Disruption in Education

What are some of the forces impacting education in 2016?

  • Incorporating technological advances in the classroom
  • Decreasing public funding
  • Increasing class sizes
  • High-stakes testing in K-12
  • Exploding student debt
  • Decreasing on-time college and university graduation rates
  • Scandals in for-profit education
  • Skills gaps and lack of agreement on the purpose of higher education
  • Disconnection between learning outcomes and required workforce KSAs

These forces combine to produce the statistics I cited yesterday: while more than 73 million young people, worldwide, are unemployed, in the US alone, 32% of employers can’t find qualified workers.

Shelly Alcorn, my co-author, and I believe associations are uniquely positioned to help address this gap. I’ll share more about how later this week, or you can find out now by downloading your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

 

The Perfect Storm

I’d like to share some sobering statistics about higher education and employment:

  • In the United States, students graduate from college with an average debt load of nearly $29,000.
  • Total student debt in the U.S. is $1.23 trillion and rising.
  • 47% of college-educated workers under 25 work in jobs
    that do not require a college degree.
  • Worldwide, 73.3 million people under the age of 25 are unemployed,
    representing 36.7% of total global unemployment.
  • In the United States in 2015, 32% of employers reported
    struggling to find qualified workers.
  • By 2020, 65% of all jobs in the United States will require some
    form of postsecondary education or training.
  • By 2020, the shortfall of postsecondary-educated Americans will
    approach 20 million.
  • 47% of jobs in the United States will be significantly impacted by artificial intelligence and automation within the next decade.

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm, the eighth white paper in the ongoing Spark collaborative series.

Written with Shelly Alcorn, CAE (Alcorn Associates Management Consulting), the white paper reviews research on the disruptions currently affecting both K-12 and postsecondary education, talks about the future of a workforce impacted by skills gaps and automation, and details what Shelly and I believe to be inherent association advantages in being part of the solution to this significant global socioeconomic problem.

The white paper also features sidebars by Tracy Petrillo, EdD, CAE, Chief Learning Officer, EDUCAUSE (and recent recipient of ASAE’s Professional Performance Award), discussing Competency-Based Education, and by Polly Siobhan Karpowicz,MBA, CAE, ASAE Research Committee, on new research the ASAE Foundation is undertaking in this area.

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment:

  • HR Certification Institute
  • Maryland Association of CPAs
  • National Association of Licensed Practical Nurses
  • Ohio Society of Certified Public Accountants

The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve.

I’ll be blogging more about the white paper this week, but in the meantime, download your free copy of The Association Role in the New Education Paradigm at http://bit.ly/29CIquL, no divulging of information about yourself required.

And don’t forget to check out the other FREE Spark whitepapers, too:

The Single Biggest Opportunity for Associations Today?

When I was speaking with the nice folks at Naylor for Association Adviser TV, they also asked me to address:

What do you think is the single biggest opportunity for associations today?

My response? Addressing the education to employment gap.

Back in January, I had the opportunity to participate in Shelly Alcorn’s Association Forecast on the same topic. We discussed Education to Employment: Designing a System That Works, a McKinsey research report that brought together global data from students, higher education institutions, and employers to address issues related to workplace readiness. The short version is that we have a crisis in youth unemployment worldwide at the same time as we have a shortage of critical skills. And while colleges and universities think they’re properly preparing students for the workforce, students and employers – and the data – disagree.

McKinsey graph - does education prepare you for employment?

Image credit: McKinsey, Education to Employment, pg. 19

To me, this presents a tremendous opportunity for associations to fill that gap.

There are many ways we could do this: facilitating deep mentoring relationships (thus also allowing us to address the burgeoning retiring members issue), providing REAL professional development (not just some webinars and conference breakout sessions), supporting apprenticeship programs, creating certification programs, creating certificate programs (and no, those are not the same thing).

And it presents the chance for us to do good (for our members and other audiences, and our entire industries and professions) while also doing well (making the switch from being a locus of information and networking people can now get elsewhere, often for free, to providing real value).

 

 

 

Super Swap Recap

About two weeks ago, ASAE-GW held the latest Super Swap. This one had a slightly different format: in the morning, we had three short presentations, each of which included some structured activity/discussion time, followed by a table topic networking lunch, followed by the more traditional concurrent swap sessions.

Kylee Coffman kicked off the day with a presentation about creativity. Best statements:

“All I want to be is someone who makes new things and thinks about them”

“I’m smart, I’m brave and I’m strong.”

Then she led us through the same word association exercise Shelly Alcorn used to help us kick off 2012 right, and, unsurprisingly, just about everyone was channeling spring and new beginnings.

Then I presented on “so long and thanks for all the fish.” For the exercise, I divided the room into four groups and gave them each a task regarding retired and retiring members:

  1. Create a category of membership that offers realistic benefits at a realistic price
  2. Plan a fundraising campaign that uses their skills, experience and contacts to good advantage
  3. Design a mentoring program that focuses on industry/profession skills and knowledge for young professionals
  4. Design a leadership mentoring program for volunteer leadership succession planning

Finally, Adele Cehrs helped us all think about opposition strategy. Our associations need to scan trends and plan in advance how we’re going to address big ones, negative or positive.

Her tips included:

  • Don’t ignore lies about your organization
  • Address misperceptions directly
  • Learn from negatives
  • Identify your own preconceptions
  • Understand your own weaknesses

She urged us to try to answer the question: “What are your competitors NOT talking about?”

The lunch discussions were a little bumpy because ASAE staff was trying to turn the rooms, and it took a long time for everyone to get through the lunch buffet line. Maybe box lunches next time?

In the afternoon, I chose the session on free and cheap tech tools, led by Rhea Steele. She, in turn, drew a lot of her content from Beth Z, aka “Your Nerdy Best Friend.” Rhea pulled together a great list of the tech tools people shared in the session that were in addition to Beth’s tools, and I’ll bet if you tweet to her, she’ll share them with you, too.

 

Meme Time: Changing the World in 2012

Maddie Grant has thrown down the gauntlet of the first meme challenge (that I’m aware of) of 2012: How am I going to change the world in 2012?

The responses are already starting. I particularly like Jeffrey Cufaude‘s reframing of the problem: start by changing your own world and maybe you’ll be able to change THE world.

What’s my answer?

I’ve long believed that when the same thing keeps popping up for you over and over, you should probably start paying attention, since clearly the universe is tapping you on the shoulder.

What’s been tapping me on the shoulder lately?

Diversity and inclusion.

First there was Joe Gerstandt‘s amazing Fly Your Freak Flag session at ASAE11.

Then Jeffrey Cufaude wrote a fantastic blog post that drew a ton of comments and that, rumor has it, is about to appear as a full lengthe article in an upcoming issue of Associations Now.

Those two inspired this post.

Then I had the chance to meet the amazing Constance Thompson from ASCE at the October idea swap, which also provided food for thought and, with a little luck, a session at an upcoming ASAE conference.

Then, of course, the calendar year ended with this.

How *are* we doing on D&I in associations? Short answer? Not well.

And I can’t change that by myself. And neither can you.

But I can light one candle. And so can you. So that’s what I’m going to do: do what’s in my power to shine a spotlight on diversity and inclusion and where we fail and how we can pick ourselves back up and try again.

 

“PR by Ostrich”

Two major scandals have been ALL OVER the news media recently: the Herman Cain sexual harassment allegations and the Jerry Sandusky pedophilia accusations.

What do the two have to do with each other?

Cover up.

This is not a screed against Herman Cain, even though I do happen to think he’s an idiot – why do people persist in thinking that President of the United States is a good entry-level job in politics? – or against JoePa, even though I think he’s morally culpable for knowing what was going on and not doing more to stop it.

What it IS a screed against is the idea that paying people hush money and/or doing the minimum that is “legally required” is EVER a good idea.

The other thing that both of these scandals have in common is that they occurred when the Internet was still relatively in its infancy and social media wasn’t even a gleam in Mark Zuckerberg’s eye.

So maybe the parties in question – the leadership at the National Restaurant Association and at Penn State – could at least be understood for thinking, “Well, these are, in fact, CRIMES we’re talking about here, but we should be able to sweep it far enough under the rug that it will NEVER come to light.”

OK, probably not, but you get my point.

How about, instead of lying and denying and spinning and trying to shut people up, both organizations chose to be open, honest, and transparent, and let the chips fall where they may?

Sure, Jerry Sandusky would likely be in jail, and the Nittany Lions would’ve lost a great linebackers coach. Which is probably a good thing, because the way it’s falling out now, it looks like the leadership of the school decided that winning football games was more important than children’s safety. Think on that for a minute. Result? The entire leadership of Penn State has completely lost everyone’s respect and their own credibility and integrity. And, shortly, their jobs. And JoePa’s previously sterling reputation has been irredeemably tarnished.

The National Restaurant Association might have gone through an ugly court case – although realistically, it would’ve been settled out of court, since that’s what almost always happens in sexual harassment cases – and they would’ve fired Cain and moved on to their next CEO. AFTER THE FIRST GO-ROUND. And then, when all this came out as part of his presidential bid, as it inevitably would, they wouldn’t be giving a black eye to the entire association community. They could’ve pointed back and said: “One woman made allegations. We went before a judge. The case was settled. We fired Cain. End of story.” And Cain could’ve gone on to harass women someplace else, most likely, but the NRA would’ve been O-U-T.

Look, if burying your head in the sand was EVER a good idea, it’s not anymore. Now this kind of behavior, besides being wrong, is just dumb.

Thanks to Shelly Alcorn for the title of this post, derived from an exchange we had on Twitter.