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What I’m Reading

What with my entire family descending upon me for my cousin’s wedding this past weekend, taking the ‘rents to Ragtime at the KC for their anniversary/Mother’s Day, a heinous cold, and trying to get ready to present on social media policy at the HRA-NCA conferenceyesterday, I haven’t been doing a lot of reading lately. However, I have gotten to….

  • All the Power of A stuff. I think Maggie McGary captures my thoughts best with her post The Power of….Huh?. Man, I leave town for two weeks and ASAE launches a whole new initiative the purpose of which is…well, I haven’t quite figured that out yet. Little help?
  • Rohit Bhargava clues us in on how to live blog/twitter an event effectively. I did ask in advance of HRA-NCA if there was an established conference hashtag (answer: no), and at the beginning of my session, I asked if anyone was on Twitter (answer: yes) at the moment (answer: no) and could live tweet the session (answer: no). Catch up, people!
  • I’m a little behind on my Associations Now reading and I haven’t cracked the cover of the May crowdsourced issue yet, but I did spot a few great pieces in the April issue: advice for extending your meeting content beyond the confines of the actual physical event, Jeff De Cagna encouraging us all to embrace the revolution, and a great story about how AIHA successfully centralized their marketing efforts.
  • And Lindy Dreyer posted the final entry in her social media policy setting series just in time for me to mention it at my presentation. Go Lindy!


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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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