What I’m Reading

  • Jeffrey Cufaude urges us to choose to be happy.
  • If you’re following his advice, there are some habits that will help you. I particularly like “assume people have good intentions.”
  • CEOs think social is important, just not for them.
  • Jamie Notter points out that being clear is better than being right.
  • KiKi L’Italien encourages us to live dangerously in 2013.
  • Justin Kownacki has an amazing post full of lots of probing questions on work and motivation.
  • Jeff De Cagna poses three major design challenges for 21st century associations.
  • Jeff Hurt identifies conference trends to watch for 2013. I particularly like the new approach to sponsorship.
  • Could you intentionally set yourself up for 100 days of rejection? What would you learn from that experience?
  • Is Google+ the first step to the semantic web?
  • Marketing schaudenfreude, or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about?
  • Leadership tips, ostensibly “for millennials,” but really for all of us. Two especially good reminders: you probably take yourself too seriously and have faith that things will work out for you.
  • “Bold” marketing predictions for 2013. Vanity metrics are out – ROI is in. Can I get an “amen”?

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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