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What I’m Reading

Big list this week. Hey, lots of people have been writing interesting stuff!

  • Marketing Profs picked up Maddie Grant and Jamie Notter’s survey on new leadership skills for the social media age (and wrote a really nice article about it).
  • Speaking of Jamie, he just released a new white paper, in which he applies the Humanize principles to the real-world problem of performance reviews (spoiler alert: it’s the first in a series that’s going to do this).
  • Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege, Unpacking the Invisible Knapsack. I highly recommend it.
  • Speaking of diversity, Joe Gerstandt takes on – and punctures – some of the dumb things people STILL say about diversity initiatives.
  • Speaking of Joe, because this is another one of his big themes, HBR asks: what if you could truly be yourself at work?
  • Self-awareness may be more critical to success than even talent and luck.
  • Jumping on the Big Data bandwagon? Get schooled in how the Boss of Big Data (aka the 2012 Obama campaign) did it.
  • Is college worth it? More and more people are saying “no.”
  • Advice from Peter Drucker on the importance of humility, being human, and asking good questions.
  • Life is about experience, not performance.
  • Wes Trochlil reminds us: vendor relationships should be like a marriage.
  • John Haydon offers great tips for prepping your organization’s Facebook Page to take advantage of Graph Search.
  • Does your association need social media training? There are signs.
  • ALL decisions to buy – including membership in your association – are emotional, and there’s a scientific reason for it.
  • Want to make real progress in 2013? Jeff Cobb urges us to reflect, listen, curate, and give stuff away.
  • Given what we now know about the benefits and how to make it work for everyone, there is NO REASON to forbid telecommuting. Seriously. If you are, just stop.
  • How do you respond when staff members announce they’re leaving? You should be happy for them.
  • Content marketing is all the rage, which makes it even more important to do it WELL.
  • Want to innovate in 2013? Make more and bigger mistakes.

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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