What I’m Reading

  • Joe Gerstandt urges us to take back language around diversity.
  • Shelly Alcorn points out that GenX’s affinity for and approach to lifelong learning presents a major opportunity for associations.
  • A more-than-slightly pro-Google take on the differences between G+, Facebook, Twitter, and LinkedIn from Guy Kawsaki.
  • John Haydon shares tips for using pictures to tell your story, aka don’t just throw up a bunch of pictures on your Facebook Page because someone told you it would help you get more traffic.
  • Good content is an investment, not an expense.
  • Interesting piece from Association Adviser about the current state of technology use and attitudes in associations. The data I find most surprising includes: 15% of association pros think their members are regularly scanning QRCodes (according to AdAge, they’re pretty much dead, thanks to augmented reality) and 14% of association pros don’t use LinkedIn. At all.
  • Open Access has been a major issue for scholarly societies for going on 20 years. According to Associations Now, IEEE just went all in.
  • Associations Now addresses Yahoo’s recent acquisition of Tumblr, and the lessons we can apply to the life and death of online communities.
  • Creativity is the idea – innovation is the implementation.

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