What I’m Reading

  • Joe Gerstandt urges us to take back language around diversity.
  • Shelly Alcorn points out that GenX’s affinity for and approach to lifelong learning presents a major opportunity for associations.
  • A more-than-slightly pro-Google take on the differences between G+, Facebook, Twitter, and LinkedIn from Guy Kawsaki.
  • John Haydon shares tips for using pictures to tell your story, aka don’t just throw up a bunch of pictures on your Facebook Page because someone told you it would help you get more traffic.
  • Good content is an investment, not an expense.
  • Interesting piece from Association Adviser about the current state of technology use and attitudes in associations. The data I find most surprising includes: 15% of association pros think their members are regularly scanning QRCodes (according to AdAge, they’re pretty much dead, thanks to augmented reality) and 14% of association pros don’t use LinkedIn. At all.
  • Open Access has been a major issue for scholarly societies for going on 20 years. According to Associations Now, IEEE just went all in.
  • Associations Now addresses Yahoo’s recent acquisition of Tumblr, and the lessons we can apply to the life and death of online communities.
  • Creativity is the idea – innovation is the implementation.

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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