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What I’m Reading

  • Innovating from the middle: not a mythical creature.
  • Not only can you innovate if you’re not the CEO, if you want to be the CEO some day, you MUST learn this skill.
  • Shelly Alcorn takes on trends for 2012 and how they might affect associations.
  • Eric Lanke urges us to maintain a bias for action, even in the face of the reality that it doesn’t always work out perfectly.
  • Watch your GenX talent…go right out the door?
  • Is your community manager clueless? There are warning signs.
  • All you need is love (but not the kind that’s packaged for mass consumption around Valentine’s Day).
  • Meetings can be efficient and effective. No, really!
  • Social curation is a huge issue, but which platform/s will win?
  • How reliable is breaking news on Twitter? If Seriously Rapid Source Review has anything to say about it, REALLY reliable.
  • Want to REALLY shorten your interview process? There are only three questions you need to ask to determine fit.
  • Finally, if you enjoy reading good books and then talking about them with smart people, make sure you check out the Association Chat (aka #assnchat) book club and plan to join us on April 17 to talk about Humanize.

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About Elizabeth Weaver Engel, CAE

Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. Elizabeth has over 19 years of experience helping associations grow, in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, garden, and blog about the Philadelphia Eagles.
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