The Work


How has Spark helped other associations?

  • American Ambulance Association – new membership structure modeling
  • American Association for the Advancement of Science – senior adviser to then-CEO Alan Leshner, PhD, for membership transformation initiative, meetings function audit
  • American Association of Physician Specialists – organizational strategy development
  • American Chemical Society – cost to serve members analysis and report
  • American Council on the Teaching of Foreign Languages – new membership structure modeling – read about the project in Associations Now
  • American Medical Student Association – annual conference marketing campaign strategy and execution
  • American Society of Plant Biologists – membership renewal campaign, meetings and event services marketing strategy,
  • American Speech-Language-Hearing Association – program area branding initiative
  • Anxiety and Depression Association of America – membership marketing strategy and campaign, end of year fundraising campaign
  • CFA Society Minnesota – member engagement strategy creation and implementation support
  • Consortium for School Networking – interim membership director
  • Coulter Cos. – marketing strategy for a Coulter client
  • IHG Owners Association – membership audit
  • International Association of Innovation Professionals – facilitating a strategic direction workshop with the board of directors and providing a strategic roadmap from the results
  • International Foundation of Employee Benefit Plans – membership audit examining and making recommendations for their relationship with sister association the International Society of Certified Employee Benefit Specialists
  • The Minerals, Metals & Materials Society – membership growth project
  • National Coalition for Sexual Freedom – organizational strategy development
  • NICSA – new membership structure modeling – read about the project in Associations Now
  • Refrigerating Engineers and Technicians Association – membership marketing strategy
  • SHAPE America – membership recruitment strategy, including new membership structure modeling, implementation support – read about the project in Associations Now
  • Speaker Films – fundraising strategy development, marketing strategy development
  • Supply Chain Management Association Ontario – member and volunteer engagement project

Training and Speaking Engagements

  • American Academy of Family Physicians – chapter leader training on membership and marketing, member engagement
  • American Academy of Neurology – membership training
  • American Health Care Association – state affiliate leader training on membership recruitment, retention, and engagement
  • American Nurses Association – state affiliate leader training on volunteer engagement, staff and state affiliate leader training on member engagement, facilitating state affiliate leader strategic priority setting for 2018
  • ASAE – Association Management Week facilitator, membership development and effectively managing volunteer committees and task forces
  • California Dental Association – leadership training on data-driven decision making and volunteer engagement
  • Consortium for School Networking – state chapter leader training on a variety of topics in chapter management and development
  • HERC – board of directors retreat presenter and facilitator, member engagement and member value proposition
  • International Congress and Convention Associations – speaker on the association role in the new education paradigm
  • Kansas Society of Association Executives/Kansas City Society of Association Executives – speaker on member engagement
  • Mississippi Society of Association Executives – speaker on content curation and member engagement
  • Midwest Society of Association Executives – speaker on volunteerism and membership
  • Montana Society of CPAs – coaching on mission driven volunteering
  • National Association of Home Builders – chapter leader training on membership marketing
  • National Corn Growers Association – state chapter leader training on member engagement
  • National Forum for Black Public Administrators – chapter leader training on membership recruitment and retention
  • NimbleUser – speaker on member engagement and lean startup innovation
  • State Bar of Texas – speaker membership recruitment and retention
  • Texas Society of Association Executives – speaker on member engagement
  • – speaker on content curation and member engagement

Writing and Editing Engagements

  • fusionSPAN – “Dear Betty” advice column, Small Staff – Big Impact blog
  • ORCID – drafting and editing membership marketing copy
  • SocialFish – contributor to a whitepaper on the future of private online communities for a SocialFish client

How can Spark help you?

Engagements include strategy consulting; research, surveys, and data analysis; recommendations reporting and presentations; campaign planning and execution; development of methodologies; staff, volunteer leader, member and prospect interviews; and project management for:

  • Marketing analysis and strategy
  • Member surveys and analysis
  • Recruitment and retention campaigns
  • Marketing campaigns
  • Internet and social media strategy
  • Fundraising campaign concept, production, and execution
  • Departmental analysis (external relations, advocacy, IT, etc.)
  • Organizational benchmarking
  • Staff development and coaching
  • Speaking and presenting
  • Training
  • Writing
  • Editing

Find out more under the Services tab.

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