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Recent Blog Posts

So Long, and Thanks for All the Fish

The title of the fourth book in Douglas Adams’s The Hitchhiker’s Guide to the Galaxy, “So long, and thanks for all the fish” is the message the intellectually-superior-to-humans dolphins leave as they depart Earth just…

Truck Stuck! Now What?

I think we’re all familiar with the story of Truck Stuck by Sallie Wolfe. It’s a charming children’s book in which the kids are the heroes, figuring out a creative solution to get the truck…

Do Your Incentives Make Sense?

I was recently chatting with a newly hired membership director. Their association offers both individual and group membership, and they were looking for ideas on ways to increase individual recruitment and retention. We had a…

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