Recent Blog Posts
She Tells Two Friends…And They Tell Two Friends…
Remember that old Faberge shampoo commercial, where the hook was that the shampoo was SO amazing that a woman told two friends about it, and then they each told two friends, etc., until the screen…
Read MoreCan I Trust You?
I was recently thinking about something my very smart friend Jamie Notter is fond of saying: Trust and risk are correlated. As trust goes up, risk goes up. In order to lower risk, we also…
Read MoreWhat’s “Normal” For You?
An association colleague recently called me because her membership director is “freaking out” about their association’s retention rate. The rate? 65%. Which, if you look at data like that from Marketing General’s 2024 Membership Marketing…
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