Blog
Rethinking Revenue: Your Membership Plan
What happens when your membership plan becomes reality? Join me and Dana Anaman (National Association of Professional Insurance Agents) Wednesday, September 30 at 10 am ET as we take you through our journey to increase membership…
Read More →Stop Trying to be Google
If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.” Quoting from our new…
Read More →What IS Content Curation?
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using…
Read More →Help Your Members Find the Signal in the Noise
This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information…
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Associations Are Communities
It’s time to act like it. Several weeks ago, when it was first becoming apparent to association executives (and everyone else) that the coronavirus pandemic was, in fact, going to be quite serious, most of…
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Tips for Working from Home
I have to caveat this by saying I can’t help you with what do to with your kids (I don’t have any myself) or with your team telework tech (it’s just me here at Spark)….
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Partnership v. Membership: Communicating Change
Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the…
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On Resolutions
It’s that time of year, when we all think about what happened last year and what we’d like to do differently in the next. Two observations: First, 17 years ago, I realized that “lose 10…
Read More →Partnership v. Membership: Selling the Board on Change
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s…
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Partnership v. Membership: ROI
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels…
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