Blog
Help Your Members Find the Signal in the Noise
This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information…
Read More →
Associations Are Communities
It’s time to act like it. Several weeks ago, when it was first becoming apparent to association executives (and everyone else) that the coronavirus pandemic was, in fact, going to be quite serious, most of…
Read More →
Tips for Working from Home
I have to caveat this by saying I can’t help you with what do to with your kids (I don’t have any myself) or with your team telework tech (it’s just me here at Spark)….
Read More →
Partnership v. Membership: Communicating Change
Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the…
Read More →
On Resolutions
It’s that time of year, when we all think about what happened last year and what we’d like to do differently in the next. Two observations: First, 17 years ago, I realized that “lose 10…
Read More →Partnership v. Membership: Selling the Board on Change
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s…
Read More →
Partnership v. Membership: ROI
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels…
Read More →
Membership Q&A: Call or Text?
Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented…
Read More →
Membership Q&A: Online Communities?
No, I’m not going to get into which white-label platform you should use – for that, we have ReviewMyCommunity. Take one step back: white-label or public? That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and…
Read More →
Partnership v. Membership: Prospecting Dos and Don’ts
In Lewis’s last post in our ongoing series, he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and…
Read More →