Blog
Tips for Working from Home
I have to caveat this by saying I can’t help you with what do to with your kids (I don’t have any myself) or with your team telework tech (it’s just me here at Spark)….
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Partnership v. Membership: Communicating Change
Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the…
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On Resolutions
It’s that time of year, when we all think about what happened last year and what we’d like to do differently in the next. Two observations: First, 17 years ago, I realized that “lose 10…
Read More →Partnership v. Membership: Selling the Board on Change
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s…
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Partnership v. Membership: ROI
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels…
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Membership Q&A: Call or Text?
Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented…
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Membership Q&A: Online Communities?
No, I’m not going to get into which white-label platform you should use – for that, we have ReviewMyCommunity. Take one step back: white-label or public? That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and…
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Partnership v. Membership: Prospecting Dos and Don’ts
In Lewis’s last post in our ongoing series, he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and…
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Membership Q&A: How Long Should Our Grace Period Be?
Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My…
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Membership Q&A: Calendar v. Anniversary Renewals?
Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to…
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