Blog
Membership Q&A: Call or Text?
Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented…
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Membership Q&A: Online Communities?
No, I’m not going to get into which white-label platform you should use – for that, we have ReviewMyCommunity. Take one step back: white-label or public? That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and…
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Partnership v. Membership: Prospecting Dos and Don’ts
In Lewis’s last post in our ongoing series, he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and…
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Membership Q&A: How Long Should Our Grace Period Be?
Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My…
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Membership Q&A: Calendar v. Anniversary Renewals?
Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to…
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Partnership v. Membership: What Behavior Do You Want to Encourage?
That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT…
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Partnership v. Membership: Is There a Membership Role for Suppliers?
In my previous post in this series, I concluded with the question: What role, if any, does supplier membership play in this ecosystem? Lewis responded with a strong statement that suppliers should NOT be association…
Read More →What Should We Do to Get Ready for Blockchain?
One of the key elements of blockchain networks is the network. This technology is a system-level technology. What that means is that its true power lies in the network effect, in the system. Any one…
Read More →How Will Blockchain Affect My Members?
As you may recall from my previous post on my new whitepaper, Blockchain for Associations: Separating the Hype from the Promise, my co-author Shelly Alcorn and I think that this is the REAL question association execs…
Read More →Influence Across America
Thanks to the generosity of my friend and colleague Ed Barks, I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media, a National…
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