Blog
Should Associations Care About Blockchain?
And if so, why? Blockchain for Dummies offers some qualifying questions when you’re trying to figure out whether blockchain is an appropriate solution for your association and for which projects: Do we need to track…
Read More →What IS Blockchain?
At it’s most basic level, blockchain is a ledger-style database. “Wait a second!” you might say. “There are PLENTY of database options out there. Why do we need ANOTHER one?” Blockchain allows two people who…
Read More →Blockchain for Associations
In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. At that event, among all the cutting-edge content, I heard one word over and…
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Partnership v. Membership: Defining Terms
Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations…
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Partnership v. Membership: Untangling the Knot
I’m excited to announce a new blog series I’ll be writing with Lewis Flax, the founder of Flax Associates, a consulting firm that helps nonprofits support their objectives through establishing mutually beneficial partnerships with corporations….
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Membership Q&A: When Should I Ask Them to Join?
What is the ideal time to ask a prospect to join? This is actually two questions: When in the cycle of relationship should I invite a prospect to join? When in the cycle of the…
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Membership Q&A: Why Won’t They Join?
Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET,…
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Membership Q&A: Maximizing Revenue AND Participation
What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious…
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Membership Q&A: Networking Events
What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of…
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Membership Q&A: What’s the Most Effective Renewal Cycle?
When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to…
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