Blog
Membership Q&A: Discounts
Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is…
Read More →
Announcing: Membership Q&A
You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I…
Read More →
Membership 101: The Full Series
I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I…
Read More →Membership 101: What About Trade Associations?
If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still…
Read More →
Membership 101: Reinstatement
Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions….
Read More →
Membership 101: Exit Surveys
Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left….
Read More →
Membership 101: Effective Renewal Cycles
At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you…
Read More →
Membership 101: The Role of Volunteerism
“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for…
Read More →Membership 101: Who Counts?
Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do…
Read More →The Passive Experienced Member
The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should). There’s lots…
Read More →